Web Strategist

Shoreview, MN

Posted: 10/11/2021 Job Number: 17886340

Job Description

Web Strategist: ATL, Minneapolis or Kansas City
This position will support execution of a Marketing Web Strategy Team to drive improved conversion rates and on-line revenue, as well as achieving on-line customer acquisition numbers. You will also act as principal guide for growth, profitability, and innovation on the company sites.

Job Responsibilities:

  • Work with Director of Web Strategy to support website needs and roadmap across the company' s web properties.

  • Manage relationships with internal clients, understand client needs, and translate business needs into web strategies.

  • Work as primary owner of website performance, analytics, and insights using them to drive positive impact and continuous change on the website.

  • Coordinate with members of web strategy and optimization team, GTM teams, and other marketing teams to manage and drive projects to successful completion.

  • Create and lead project schedules, including the scheduling and management of team meeting cadences for projects.

Basic Qualifications:
  • Bachelors degree required

  • 3-5 years in digital marketing and ecommerce experience, specifically lead and demand generation.

  • 3-5 years of defining digital marketing strategy for B2B and B2C with experience in small business and financial segments.

  • Understand how to build and cultivate relationships across a highly matrixed enterprise environment.

  • Comfortable analyzing and deriving insights from web, retail, channel, and other data sources.

Preferred Qualifications:
  • 5  yrs Web Strategy, SEO/ESM or User Experience (UX)

  • Extensive experience building, structuring, and maintaining websites in an enterprise environment.

  • Experience with AEM, including managing assets, page editing, and creation.

  • Experience managing projects with competing deadlines and stakeholders.

  • Understanding of SEO, SEM, marketing automation, web analytics, UX, and content.

  • Understand relationship between demand channels and how each is responsible for driving revenue.

Meet Your Recruiter

Rachel Wasserman
Vice President of Marketing Recruitment

Executive recruiting in the marketing industry since 1999, Rachel specializes in the recruitment of direct/database/digital/analytical/CRM/e-commerce marketing professionals nationwide. In her previous role as managing director, Rachel built a team of three recruiters to meet the demands of her thriving clientele. Rachel has placed hundreds of marketing professionals across the country in major corporations, retailers, e-tailers, agencies, suppliers, consulting firms and startup companies, ranging from C-Level to individual contributors. Rachel has also worked in marketing management account services at UPSHOT (clients included: Coca-Cola Brands, Jim Beam Brands, Procter & Gamble and Sony Electronics) and BBDO Atlanta (client: Delta Airlines). Rachel holds a B.A. in journalism from The Ohio State University.

  • Fun facts: Loves to travel, hike and proud mom of two! 
  • Won my honeymoon to French Polynesia
  • Backpacked through Europe for seven weeks
  • Visited 20 countries so far…
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