Senior SEO Manager

New York, NY

Posted: 04/24/2019 Job Number: 12694320
Senior Manager of SEO New York, NY:

*Corporate side role*

The Senior Manager of SEO will spearhead all aspects of Company's Search Engine Optimization efforts including management of our SEO tools. S/he will develop and execute strategies, processes and action plans that will result in greater reach and engagement for Company's digital channels including website, social and email channels. Responsibilities include but are not limited to performing SEO content and technical audits, research trending keywords and topics and make recommendations to the content team, analyze organic ranking reports and develop action plans for improvement, and collaborate with creative, marketing, editorial and digital product teams on best practices. Presentations to stakeholders and fellow staff members will be a key component of responsibilities. Reporting to the VP of Digital Strategy and Partnerships, this person will work across the organization to elevate our Search Engine Optimization Program.

Our ideal candidate will have extensive, multi-year SEO experience preferably from an SEO agency but not required.

Major Responsibilities
  • Develop SEO strategy and action plan that align with overall Company needs and drive sustained growth from this channel
  • Perform ongoing keyword research to identify new content opportunities based on search volume
  • Audit existing content and make recommendations for organic SEO success including optimized title and description tags, alt tags and optimization of keyword usage
  • Perform ongoing keyword research including discovery and expansion of keyword opportunities utilizing platform tools such as Searchlight
  • Monitor ongoing performance of tracked keywords and develop action plans for improvement
  • Work with editorial and marketing teams to drive SEO in content creation and content programming targeting important keywords
  • Recommend changes to website architecture, content linking and structured data to improve organic rankings
  • Advise on consolidation of duplicate content
  • Develop and implement link building strategy
  • Perform ongoing competitive analysis and benchmarking
  • Develop, implement and present monthly/quarterly/yearly reports that will track ongoing performance
  • Serve as internal SEO evangelist and subject matter expert
  • Manage SEO agency relationship if applicable
  • Stay abreast of industry trends and search engine changes

Required Qualifications/Skills
  • 3-5 years of proven SEO experience, preferably from an SEO agency but not required
  • Proven experience implementing major improvements in organic search performance
  • Strong analytic skills
  • In-depth experience with analytic and tracking tools including Searchlight, Google Trends, Omniture, Soovle, and Ubersuggest
  • Knowledge of ranking factors and search engine algorithms
  • Extensive knowledge of SEO best practices
  • Self-starter who can develop and execute strategy and action plans
  • Experience coordinating cross-functional teams
  • Ability to " sell-in SEO recommendations
  • Ability to work in fast-paced environment and effectively prioritize and multi-task
  • Excellent oral and written communication skills
  • Bachelor's degree or higher

Holly Liberto
Executive Director of Marketing Recruitment

Executive recruiting since 2006, specializing in the placement of marketing professionals nationwide in the areas of direct marketing. Including:  e-commerce, CRM, analytics, database marketing, website analytics, integrated marketing, loyalty marketing, product/brand marketing and much more….

Holly is a results-driven professional with 10+ years of marketing experience – from market research to circulation/catalog and project management experience. Holly has transitioned her experience in the marketing field to recruiting. Holly’s recent successes have been in placing candidates from the level of vice president to manager level in all fields of marketing. She works in various industries such as: big box retail, e-tailers, financial services, CPG/pharmaceutical companies and advertising agencies. Holly holds a B.A. in arts & sciences from Syracuse University.

Mom of two beautiful daughters and yoga enthusiast. “Yoga has been part of my life for four years and my practice has helped me grow both spiritually and physically, both on and off the mat. Yoga inspires me to live each day more mindfully.”

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