Senior Retention Marketing Manager

New York, NY

Posted: 03/06/2019 Job Number: 12542341
Sr. Retention Marketing Manager - New York, NY:
This is a newly created role with a growing, entertainment company seeks a Senior Manager of Retention Marketing in New York City.

Responsibilities:
  • Develop customer-centric strategies and tactics to drive customer retention and engagement through personalization and cohort management
  • Manage & drive customer communications calendar as well as develop lifecycle triggered communications
  • Management of 1 direct report (CRM Specialist)
  • Own & create automated lifecycle experience of the customer from on-boarding through renewal and upsell and across channels
  • Create and execute test, learn, and measurement strategies to optimize efforts across channels
  • Collaborate with Product and Content teams to execute experiences designed to increase personalization, engagement, and retention
  • Collaborates with local market leads to help ideation & development of market-specific campaigns.
  • Partner with DTC Retention Manager to develop marketing roadmap in an effort to drive capabilities for personalization, targeting, and predictive modeling
  • Help develop a team of CRM specialists and managers across markets to deliver best in class retention and communications practices
  • Partner with VP to ideate partnership terms for larger partnerships in an effort to drive data ownership and deliver strong customer experiences
  • Work with partnership teams to share customer experience best practices and develop partnership guidelines

Requirements:
  • Bachelor's Degree
  • Minimum 4+ years relationship management, CRM, digital retention marketing, subscription marketing
  • Highly organized and proactive with strong attention to detail
  • Strong, data-driven mentality to identify key avenues for growth
  • Deeply curious about customer behavior and action drivers
  • Experience with mobile marketing platforms a plus
  • Experience with CRM, mobile, and marketing analytics software
  • Proficient in all Microsoft Office programs.

Rachel Wasserman
Vice President of Marketing Recruitment

Executive recruiting in the marketing industry since 1999, Rachel specializes in the recruitment of direct/database/digital/analytical/CRM/e-commerce marketing professionals nationwide. In her previous role as managing director, Rachel built a team of three recruiters to meet the demands of her thriving clientele. Rachel has placed hundreds of marketing professionals across the country in major corporations, retailers, e-tailers, agencies, suppliers, consulting firms and startup companies, ranging from C-Level to individual contributors. Rachel has also worked in marketing management account services at UPSHOT (clients included: Coca-Cola Brands, Jim Beam Brands, Procter & Gamble and Sony Electronics) and BBDO Atlanta (client: Delta Airlines). Rachel holds a B.A. in journalism from The Ohio State University.

  • Fun facts: Loves to travel, hike and proud mom of two! 
  • Won my honeymoon to French Polynesia
  • Backpacked through Europe for seven weeks
  • Visited 20 countries so far…
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