Senior Product Manager
Williamsville, NY US
Job Description
The Senior Product Marketing Manager, (Tech Media or Energy or Finance) is the subject matter expert in their respective industry sector. Leveraging their deep industry and marketing expertise, they will position the company for Business as thought leaders in their market sector, ensure all sales enablement to scale sellers for solution selling, support sales to pitch, and convert leads to opportunities.
Job Responsibilities: Vertical product marketing focus
Acts as an industry thought leader in the market, including authoring, speaking, engaging with industry-specific, applicable media channels as a vertical expert
Understand the market, competitive landscape, and segment pain points
Articulate/message product strategy and customer pain points as it serves the target market and ecosystem of IT audience influencers and business decision-makers
Establish value proposition, develop messaging, and drive brand positioning in the market
Owns the overall marketing strategy, including the complete customer journey and its marketing mix (ATL, TTL, BTL, inclusive of the brand, demand gen, events, and post-sale retention engagement) to maximize revenue and margins
Guide alignment of messaging and content creation of all marketing materials across organizations (product, sales, care, etc.)
Educate sales teams on products/services/solutions and create collaterals to ensure retention and follow-through
Lead collaborations across product management, sales, and operations team
Support EBC briefing with prospects/customers targets, content development, key messaging alignment with sales and product
Guide customer research and thought leadership content development to tell a compelling story for the target audience/buyers
Success Metrics
Qualifications
Bachelor's degree (Required)
Master's degree As applicable per industry vertical academic qualifications
MBA highly desirable
10+ years of experience in the Tech Media, Energy, or Finance sector
Meet Your Recruiter
Holly Liberto
President of Marketing Recruitment
Executive recruiting since 2006, specializing in the placement of marketing professionals nationwide in the areas of direct marketing. Including: e-commerce, CRM, analytics, database marketing, website analytics, integrated marketing, loyalty marketing, product/brand marketing and much more….
Holly is a results-driven professional with 10+ years of marketing experience – from market research to circulation/catalog and project management experience. Holly has transitioned her experience in the marketing field to recruiting. Holly’s recent successes have been in placing candidates from the level of vice president to manager level in all fields of marketing. She works in various industries such as: big box retail, e-tailers, financial services, CPG/pharmaceutical companies and advertising agencies. Holly holds a B.A. in arts & sciences from Syracuse University.
Mom of two beautiful daughters and yoga enthusiast. “Yoga has been part of my life for four years and my practice has helped me grow both spiritually and physically, both on and off the mat. Yoga inspires me to live each day more mindfully.”