Senior Manager of CRM & Lifecycle Marketing

Santa Fe Springs, CA

Posted: 05/03/2019 Job Number: 12728729
Multi-channel, fashion retailer seeks a Senior Manager of CRM & Lifecycle Marketing to add to the team in SE Los Angeles area. You will be a customer experience champion and own the customer journey map, establishing meaningful and helpful communications to delight customers at every stage and interaction with our brand.
  • Develop, implement and manage customer lifecycle omni-channel marketing programs
  • Expand and manage a new loyalty program in stores and online
  • Identify gaps in retention in order to develop campaigns and programs to drive increased repeat business, share of wallet and brand affinity
  • Design and implement direct mail & e-mail marketing campaigns
  • Define target audiences and grow contact list. Guide data capture efforts across marketing & sales touch points
  • Onboard and assimilate new-to-file consumers through world-class execution of data hygiene, list management and attrition prevention tactics
  • Specify and manage implementation and day-to-day management of CRM database, including reporting, attribute definition, legal compliance, and data accessibility.
  • Oversee analysis of complex sets of data, provide insights, and utilize targeting best practices predictive modeling for lead generation and conversion programs
  • Build an effective ongoing dialog with customers and prospects by utilizing segmentation, enhanced personalization, offers, and campaign storytelling
  • Optimize email templates using graphics, personalization & advanced features
  • Analyze campaign performance and drive improvements
  • Report on performance KPIs and sales revenue generated from email marketing efforts
  • Ensure emails follow industry policies and best practices
  • Develop and maintain a deep understanding of the mobile landscape and technologies to optimize performance in email/CRM channels.
  • Utilize controlled testing to measure real-world impacts of CRM, lifecycle marketing, loyalty programs and optimization efforts
Skills:
  • 5+ years experience performing similar roles, setting up campaigns, managing reports, database management etc.
  • Prior experience delivering and measuring successful email/SMS/app push campaigns for audiences in e-commerce and/or services areas and hands-on experience with various ESPs (Bronto preferred).
  • Strong track record of building, optimizing, and scaling effective CRM channel marketing campaigns for a diverse range of initiatives (e.G., engagement, acquisition, up-sell, viral referral).
  • Experience developing and/or managing loyalty programs a plus
  • Strong background in database marketing, CRM infrastructure and personalization roadmap planning
  • Strong analytical and problem-solving skills
  • Strong project/time management skills
  • Solid knowledge of HTML/Photoshop (or like content creator) to build email content if needed.
  • Basic SQL & JavaScript knowledge a huge plus but not required.
  • Past success at identifying and testing new and innovative growth opportunities to deliver on company goals, subscriber growth/usage.
  • Experience reviewing performance metrics while ensuring learnings are shared and integrated into team's workflow.
  • Experience managing day to day communication with third party vendors and key partners (e.G. Resolve issues, document challenges, create roadmaps, facilitate collaborative brainstorming sessions, etc.)
  • Push messaging experience preferred
Qualifications/Requirements:
  • Bachelor's Degree
  • Strong track record of building, optimizing, and scaling effective CRM channel marketing campaigns for a diverse range of initiatives (e.G., engagement, acquisition, up-sell, viral referral).
  • Minimum 5 years experience in CRM and transactional database marketing.
  • Demonstrated ability to partner with IT function on database development.
  • Demonstrated experience leading high-volume CRM/email strategies and programs with a major ESP.
  • Demonstrated experience presenting data and recommendations to senior executives
  • Analytic and data-based decision-making skills
  • Executive presence and strong collaboration and relationship-builder, both internally and externally, with outstanding verbal and written communication skills
  • Demonstrated high productivity and ability to lead numerous, detailed projects

Rachel Wasserman
Vice President of Marketing Recruitment

Executive recruiting in the marketing industry since 1999, Rachel specializes in the recruitment of direct/database/digital/analytical/CRM/e-commerce marketing professionals nationwide. In her previous role as managing director, Rachel built a team of three recruiters to meet the demands of her thriving clientele. Rachel has placed hundreds of marketing professionals across the country in major corporations, retailers, e-tailers, agencies, suppliers, consulting firms and startup companies, ranging from C-Level to individual contributors. Rachel has also worked in marketing management account services at UPSHOT (clients included: Coca-Cola Brands, Jim Beam Brands, Procter & Gamble and Sony Electronics) and BBDO Atlanta (client: Delta Airlines). Rachel holds a B.A. in journalism from The Ohio State University.

  • Fun facts: Loves to travel, hike and proud mom of two! 
  • Won my honeymoon to French Polynesia
  • Backpacked through Europe for seven weeks
  • Visited 20 countries so far…
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