Senior Manager of Brand Communications

Rochester, NY

Posted: 06/02/2024 Job Number: 27292658

Job Description

Use your storytelling skills and be a leader in driving strategy, communication, and content production to provide support to WNY children and families through this non-profit.

You’ll manage the regional marketing and communication efforts creating brand and messaging strategies, engaging key stakeholders, and raising awareness, donations, and supporters.


What You’ll Be Doing:

You will be tasked with upholding brand standards and adhering to company best practices, policies, and procedures.

You’ll lead the storytelling strategies and collaborate across departments, participating families, and alumni to produce content (written stories, photos, videos, etc.) and messaging (email, social, website, and traditional media).

Develop and manage relationships with partners, media, sponsors, and donors to deepen ties and inspire greater engagement and impact.

You’ll play a part in content creation leading up to major fundraisers, galas, and events.

What You’ll Need for Success:
  • 4-6 years of experience in marketing including copywriting, editing, media communications, social media, and analysis
  • Bachelors Degree in Communications, Marketing, Journalism, or a related field.
  • Ability to multi-task and manage multiple projects simultaneously.
  • Ability to commute to the Rochester-based office 3 days per week.


The base salary range for this role is $60, 000 to $70, 000. This base salary range represents the low and high end of the base salary range for this position. Actual base salary offered will vary based on various factors including but not limited to location, level, job-related knowledge, skills, experience, and performance.

Meet Your Recruiter

Peggy Koch
Vice President, National Recruiter

Peggy joined our staff in 2020 bringing 15 years of recruiting experience, and 20+ years of solid experience to the DCM team!  In addition to her degree in Marketing from SUNY Alfred State, she has a demonstrated history in successful placements in the areas of Marketing, Legal, Human Resources, Medical, Accounting/Finance and Engineering.  Peggy prides herself on working tirelessly to help clients and candidates alike find a great fit for their businesses and careers.  Taking her passion for recruitment outside of the workplace, Peggy has used her volunteer time to speak at local colleges to help student-candidates early on in their careers with critical skills for future success such as guidance on creating a solid resume, conducting a successful job search, and the all-important interview preparation.

 When not working hard recruiting, Peggy enjoys traveling and exploring new places, gardening, and baking.

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About Rochester, NY

Ready to take your career to the next level? Explore job opportunities in the vibrant area surrounding Rochester, New York! Known as the 'Flower City,' Rochester offers a perfect blend of bustling urban life and serene natural beauty. From the iconic Highland Park with its Lilac Festival to the impressive collection at the Memorial Art Gallery, this region boasts a rich cultural scene. With attractions like the George Eastman Museum, the Rochester Philharmonic Orchestra, and exciting sporting events courtesy of the Rochester Red Wings and the Rochester RazorSharks, this area has something for everyone. Discover career growth and a unique quality of life in Rochester today!