Senior Manager, Global Public Relations and Social Media

Van Nuys, CA

Posted: 08/26/2019 Job Number: 13099385
Senior Manager, Global Public Relations and Social Media Los Angeles area:
Summary:
My client, a consumer packaged goods company, is looking for an experienced contributor who's passionate about community development, social media, and innovative brand communications. Working with the Chief Brand Officer and outside agency, the Senior Manager of Global Public Relations and Social Media will refine and execute strategies to develop the company social channels by increasing content reach and engagement, leveraging user generated content, and optimizing the cross-channel strategy.

Essential Duties and Responsibilities include the following:
" Corporate PR
  • Develop and execute strategic public relations (PR) and experiential marketing programs that enhance customer loyalty via digital channels and PR
  • Create high quality, persuasive, and strategic presentations for an audience that includes partners, senior management, and board of directors
  • Cultivate talent and provide leadership, coaching, and career development planning for team members. Ensure productivity is maximized and quality is delivered
  • Work with CBO and agency on all initiatives
" Social Media
  • Lead the overall strategy and management of the company social media platforms globally
  • Expand social media reach, maintain favorable consumer sentiment, and engage with the company communities
  • Responsible for posting and management of all the company's US social media platforms (Facebook, Instagram and Twitter) on a daily basis
  • Plan, post and monitor all social media content as well as work closely with agency, Brand Design and marketing teams to support campaigns
  • Manage all social media content as well as work closely with agency, Brand Design and marketing teams to support campaigns
  • Oversee community management, including moderating support for social media initiatives, and scheduling content. Develop, implement, and manage innovative ideas/promotions to drive greater relevance, engagement, and grow external social media communities
  • Stay current with social media trends and incorporate, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvement
" Bloggers and Advocate Network
  • Along with agency, manage all outreach to " Mommy Blogger community, establishing relationships to give the company a competitive advantage in blogger recommendations and advocacy
  • Establish and maintain a group of Company advocates who provide product feedback and generate online reviews
" Company website
  • Partner with E-Commerce team to assist with community outreach and engagement via company E-Commerce website
" Agency Management
  • Working under the direction of the CBO, manage external agencies to assist in PR and Social Media activities. Support decisions with ROI based analysis and KPI tracking
  • Work in collaboration with other team members and agency partners to ensure initiatives have 360-degree support and alignment across all channel
Position Requirements
" communications programs in a fast paced, high volume, Marketing and/or PR/Communications function for a consumer-focused organization. Consumer product industry experience is a must
" Minimum 5-7 years experience building and leading powerful team and demonstrated skill in managing people
" Must have CPG in-house experience
" Experience running Social and PR as a business and driving against measurable KPIs impactful to the business through development of innovative PR and Social Media strategies
" Global experience a plus
" Analytical skill and the ability to use digital tools to find actionable insights through data
" A collaborative nature with finesse in developing relationships cross-functionally
" A strong track record working with top tier press
" Meaningful experience with agency/vendor management
" Must have excellent skills in writing press releases and all content that demonstrates a clear and consistent brand voice

Holly Liberto
Executive Director of Marketing Recruitment

Executive recruiting since 2006, specializing in the placement of marketing professionals nationwide in the areas of direct marketing. Including:  e-commerce, CRM, analytics, database marketing, website analytics, integrated marketing, loyalty marketing, product/brand marketing and much more….

Holly is a results-driven professional with 10+ years of marketing experience – from market research to circulation/catalog and project management experience. Holly has transitioned her experience in the marketing field to recruiting. Holly’s recent successes have been in placing candidates from the level of vice president to manager level in all fields of marketing. She works in various industries such as: big box retail, e-tailers, financial services, CPG/pharmaceutical companies and advertising agencies. Holly holds a B.A. in arts & sciences from Syracuse University.

Mom of two beautiful daughters and yoga enthusiast. “Yoga has been part of my life for four years and my practice has helped me grow both spiritually and physically, both on and off the mat. Yoga inspires me to live each day more mindfully.”

Apply Online

Send an email reminder to:

Share This Job:

Related Jobs:

Login to save this search and get notified of similar positions.