Senior Manager, Email and Retention

Oakland, CA

Posted: 07/09/2019 Job Number: 12941606
Senior Manager of Email/Retention Oakland, CA:

My client seeks to take its email and subscription programs to the next level. Key questions
to know if this the right fit for you: Have you been part of a digital-native consumer goods
company? Have you been responsible for the growth and management of a large email list and
subscriber program? Do you dream about maximizing the lifetime profitability of a customer? Do
you want to work for a company that is mission-driven and growing incredibly fast?

" Grow our email database with high-quality leads in concert with our marketing team
" Develop and distribute brand-building email content in concert with our marketing team
" Plan and execute revenue-driving email campaigns
" Encourage the conversion of spot-purchasing consumers to long-term subscribers
" Measure and report key performance results, including sales, margins, cost per
acquisition, AOV, LTVC, and more
" Develop and implement a segmentation model for this channel
" Bachelor's degree
" 5+ years at a digital-native consumer goods company
" 3+ years specifically managing and growing email and subscription programs
" Strong analytical skills can you analyze quantitative metrics and qualitative insights to
discern patterns and take quick, value-creating action?
" Excellent project management skills - can you juggle multiple tasks and projects
simultaneously yet close project loops quickly, while dotting i's and crossing t's?

Holly Liberto
Executive Director of Marketing Recruitment

Executive recruiting since 2006, specializing in the placement of marketing professionals nationwide in the areas of direct marketing. Including:  e-commerce, CRM, analytics, database marketing, website analytics, integrated marketing, loyalty marketing, product/brand marketing and much more….

Holly is a results-driven professional with 10+ years of marketing experience – from market research to circulation/catalog and project management experience. Holly has transitioned her experience in the marketing field to recruiting. Holly’s recent successes have been in placing candidates from the level of vice president to manager level in all fields of marketing. She works in various industries such as: big box retail, e-tailers, financial services, CPG/pharmaceutical companies and advertising agencies. Holly holds a B.A. in arts & sciences from Syracuse University.

Mom of two beautiful daughters and yoga enthusiast. “Yoga has been part of my life for four years and my practice has helped me grow both spiritually and physically, both on and off the mat. Yoga inspires me to live each day more mindfully.”

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