Senior Director of Marketing
Job Description
Bring your expertise in all facets of marketing including digital, ecommerce, new product launches, and strategy development to help lead a new and innovative consumer good brand.
Reporting to the CEO, you’ll hire and develop teams across consumer product categories, lead with data-driven decision making, and work to bring order to a new company initiative.
What You’ll be Doing:
You’ll establish strategic marketing plans for new brands and products while identifying new categories and the continuous development of new products. Using consumer insights, you’ll work to build a product pipeline with breakthrough innovation.
Work collaboratively with the Chief Brand Officer, Social Media, PR, Brand, Marketing, and Product Development teams for cohesive marketing strategies and new product launches.
You’ll be responsible for driving ecommerce revenue, acquisition, and channel profitability goals.
Drive integrated channel strategies across paid acquisition, SEO, social, and traditional channels to improve LTV: CAC.
Develop strategies for growth through proposing line expansion opportunities, recommending product positioning, packaging, and pricing strategy, and monitoring category performance across ecommerce and retail channels.
You’ll manage the marketing team and operating budget.
What You’ll Need for Success:
- 7+ years of related marketing experience
- MBA or equivalent combination of education and experience
- You’ll need an expert level knowledge of DTC ecommerce, user experience, and brand development through social media, channel marketing, etc.
- Strong leadership experience and presence.
- Proven experience in developing and implementing marketing strategies in new and competitive markets.
- Ability to commute to Van Nuys 3 days per week.
The base salary range for this role is $165, 000 to $185, 000 with flexibility based on experience. This base salary range represents the low and high end of the base salary range for this position. Actual base salary offered will vary based on various factors including but not limited to location, level, job-related knowledge, skills, experience, and performance.
Meet Your Recruiter
Holly Liberto
President of Recruitment
Executive recruiting since 2006, specializing in the placement of professionals nationwide in the areas of marketing, digital marketing, analytics, sales, operations, human resources, finance/accounting, supply chain/logistics, and many more.
Holly is a results-driven professional with almost 20 years of recruiting experience. She has transitioned her experience in the marketing field into recruiting and has had successes placing candidates from the c-suite level to manager level. She works in various industries such as: CPG, pharmaceutical/biotechnology, retail, agency/management consulting, logistics, and many others.
Holly holds a B.A. in arts & sciences from Syracuse University.
Mom of two beautiful daughters and yoga enthusiast. “Yoga has been part of my life for four years and my practice has helped me grow both spiritually and physically, both on and off the mat. Yoga inspires me to live each day more mindfully.”