Senior Customer Data Analyst

Quincy, MA

Posted: 09/12/2022 Job Number: 21743644

Job Description

Senior Customer Data Analyst:

Multi-channel retailer seeks a Sr Customer Data Analyst to be responsible for reporting and analysis that provides practical and actionable insights on the retailer' s customer (behavior & key performance metrics). This role will effectively leverage SQL and Excel to extract, analyze and visualize data from the Customer Database to better understand performance, opportunities, and the impact of initiatives on customer behavior. You' ll also support maintenance of the Customer Database, help ensure customer data accuracy, and maintain data feeds that support internal and external partners. This position is highly collaborative, working with both external database partners, as well as internal departments including Merchandising, Brand marketing, Finance, Legal, Customer Service and Store Operations.

RESPONSIBILITIES:

Customer Reporting and Analytics
  • Executes ongoing customer file health reporting and support the evolution of customer reporting with new needs and initiatives
  • Gains a deep understanding of key customer metrics pertaining to recency, channel, purchase behavior, customer spend segments, lifetime value, product affinity, etc.
  • Provides actionable summaries utilizing clear, insightful, and scalable visualizations
  • Provides analysis and insights that aim to gain a deeper understanding of the customer, shifts in behavior, and opportunities to grow the customer file through actionable summaries and insightful visualizations
  • Maintains a deep understanding of core business definitions (key segment definition, metric definitions, etc), and support processes updates to align with definitions as they evolve
  • Recommends and executes new analytics approaches that increase understanding of customers and programs, such as: Customer lifetime value reporting and prediction, best customer definition and tracking, new analytic segmentation approaches

Customer Database Management
  • Supports the maintenance of the Customer Database, regularly monitoring and ensuring accuracy of the database and all data tables, and facilitating any corrections as needed
  • Manages relationship with Customer Database vendor, including participating in bi-weekly calls, communicating business needs, prioritizing projects and supervising performance and up-time
  • Supports marketing and other business partners with customer list pulls for targeting
  • Helps build, QAs, and monitors customized data feeds sent to and from the customer database vendor and other internal/external partners
  • Supports the implementation/integration of new tools and solutions with the customer database
  • Ensures adherence to customer privacy protocols by assisting Legal and Customer Service with information and deletion requests from customers
  REQUIREMENTS:
  • SQL IS A MUST
  • Intellectual curiosity to dig into areas that are interesting to extract useful and practical insights
  • Be an advocate in the organization for leveraging customer data
  • Advanced understanding and experience with SQL, data stores, data modeling, analytical tools, and programming languages
  • Knowledge of data management, business intelligence, master data management, data governance and data services architectural frameworks
  • Highly data savvy, flexible with tools, willing and able to quickly learn new tools/techniques and extreme " can do” attitude
  • Ability to translate business questions into data
  • Advanced skills in MS Excel
  • Experience with Adobe Analytics a plus
  • Proficiency with visualization tools a plus
  • Analytical thinking and problem-solving ability
  • High attention to detail
  • Highly collaborative, team player
  • Ability to multitask, prioritize and meet deadlines

EDUCATION & EXPERIENCE:
  • Bachelors Degree
  • 4+ years experience with visualization, SQL and utilization of other database tools required
  • 4+ years Marketing and/or Retail Customer Database experience with a business to consumer company required
  • Experience working with a major customer database partner is required
  • Exp. In multi-channel retail a plus

Meet Your Recruiter

Rachel Wasserman
Vice President of Marketing Recruitment

Executive recruiting in the marketing industry since 1999, Rachel specializes in the recruitment of direct/database/digital/analytical/CRM/e-commerce marketing professionals nationwide. In her previous role as managing director, Rachel built a team of three recruiters to meet the demands of her thriving clientele. Rachel has placed hundreds of marketing professionals across the country in major corporations, retailers, e-tailers, agencies, suppliers, consulting firms and startup companies, ranging from C-Level to individual contributors. Rachel has also worked in marketing management account services at UPSHOT (clients included: Coca-Cola Brands, Jim Beam Brands, Procter & Gamble and Sony Electronics) and BBDO Atlanta (client: Delta Airlines). Rachel holds a B.A. in journalism from The Ohio State University.

  • Fun facts: Loves to travel, hike and proud mom of two! 
  • Won my honeymoon to French Polynesia
  • Backpacked through Europe for seven weeks
  • Visited 20 countries so far…
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