Senior Manager Digital Marketing Acquisition

Oakland, CA

Posted: 10/13/2018 Job Number: 11845474
Senior Manager Digital Acquisition – Oakland, CA:

My client is looking for a Senior Manager, Digital Acquisition in Oakland, CA.
As Senior Acquisition Marketing Manager you will lead performance marketing across all channels (Facebook, social, Adwords, display advertising, offline) and you will own the customer acquisition part of the marketing funnel.
You will find, refine and build our target audiences. Invest to see how we can scale with those audiences. Use creative (visual and copy) to drive the highest engagement & acquisition. Develop a marketing fly wheel that scales performing audiences and creative while continuing to develop new audiences through a " champion”/” challenger” model. The successful candidate will have expert knowledge in all-things-digital marketing, is driven by impacting the world in a positive way with an entrepreneurial spirit, and has a flexible attitude.

Responsibilities
Lead exploration, definition, testing, and optimization of new target segments.
Build and scale digital campaigns spanning multiple channels and objectives to refine our target segments, the funnel, and content strategy.
Scale new and existing marketing channels with strict adherence to metrics and KPI' s: you' re an expert with Facebook, Adwords, and other performance marketing channels and live and breathe CPAs, CPCs, and CVRs
Help to build and execute brand-driven campaigns to introduce product to prospective consumers online
Measure performance, create optimization plans, and build frameworks to fuel the growth of our business through various channels
Ideate and build out A/B testing initiatives with internal teams and agencies both on-site and off-site (overseeing creative, copy, landing pages, etc.)
Build go-to-market media strategies to support a customer' s journey to the first purchase, and create awareness within new customer sets
Manage and own relationships with external vendors, contractors, and agency partners

Qualifications:
You have 2-3 years leading a marketing acquisition team or working in a marketing role for a brand or agency. Experience working with a b-corp/benefit corporation, start-up or ecommerce experience is a major plus.
You' ve previously worked to plan and execute ad budgets with proven ROAS that grows over time
You are equal parts analytical and creative: you have lots of ideas, but know how to make them
happen, and measure the impact to deem them successful
You are a performance marketing guru, with expertise in Google Analytics and Microsoft Excel
You are organized, have excellent communication and PM skills, and are a natural self-starter.
You have awareness and an aptitude for what is happening in the world. Empathy, understanding
and the drive to help
Proven ability to interpret data, creating actionable insights from data and owning detailed reports

Holly Liberto
Executive Director of Marketing Recruitment

Executive recruiting since 2006, specializing in the placement of marketing professionals nationwide in the areas of direct marketing. Including:  e-commerce, CRM, analytics, database marketing, website analytics, integrated marketing, loyalty marketing, product/brand marketing and much more….

Holly is a results-driven professional with 10+ years of marketing experience – from market research to circulation/catalog and project management experience. Holly has transitioned her experience in the marketing field to recruiting. Holly’s recent successes have been in placing candidates from the level of vice president to manager level in all fields of marketing. She works in various industries such as: big box retail, e-tailers, financial services, CPG/pharmaceutical companies and advertising agencies. Holly holds a B.A. in arts & sciences from Syracuse University.

Mom of two beautiful daughters and yoga enthusiast. “Yoga has been part of my life for four years and my practice has helped me grow both spiritually and physically, both on and off the mat. Yoga inspires me to live each day more mindfully.”

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