Paid Search, Performance Media Analyst

Freeport, ME

Posted: 04/02/2019 Job Number: 12630015
Large, well known, multi-channel retailer seeks a Paid Search/Affiliates Performance Media Specialist.  Must have paid search and affiliates background. This role will be responsible for  all media:  paid search, social, brand media, advertising, etc).

We are looking for a Performance Media Analyst to add to this growing, digital marketing team. This role will be responsible for  supporting the company' s growing  Performance Media programs – with a focus on Affiliates program management, as well as  Paid Search, Shopping, and Display, working to drive qualified traffic to the website, acquire new customers, and achieve sales goals.

Responsibilities
  • Ensure efficient day-to-day management of  growing Affiliates program – building relationships,  planning, implementing, analyzing, and optimizing – across Coupon, Content, Discovery, and Loyalty publishers
  • Additional responsibilities within Display,  Paid Search and Shopping campaigns – managing to spend, ROAS, exposure, and new customer goals
  • Analyze campaign performance to ensure sales goals and spend budgets are met
  • Execute appropriate bid modifications  and other optimizations  in support of campaign objectives
  • Work with Feed Vendor and internal stakeholders to  improve  product data feed quality 
  • Inform and educate broader company marketing organization through regular reporting and analytics
  • Collaborate with  marketing,  merchandising and product teams to inform campaign development
  • Develop, execute, and analyze ad copy and landing page testing across campaigns
Qualifications:
  • 2+  years' experience in retail/D2C/Affiliates and/or Paid Search experience
  • Experience working with an Affiliates partner or directly with Affiliate publishers
  • Proficiency in Excel, Google Ads, bid management tools such as  Search Ads 360 , and site analytics tools such as Google Analytics
  • Strong analytical skills with the ability to interpret data and develop action plans
  • Excellent communications skills, both oral and written
  • Keen attention to detail and highly organized
Education:  BA/BS

Rachel Wasserman
Vice President of Marketing Recruitment

Executive recruiting in the marketing industry since 1999, Rachel specializes in the recruitment of direct/database/digital/analytical/CRM/e-commerce marketing professionals nationwide. In her previous role as managing director, Rachel built a team of three recruiters to meet the demands of her thriving clientele. Rachel has placed hundreds of marketing professionals across the country in major corporations, retailers, e-tailers, agencies, suppliers, consulting firms and startup companies, ranging from C-Level to individual contributors. Rachel has also worked in marketing management account services at UPSHOT (clients included: Coca-Cola Brands, Jim Beam Brands, Procter & Gamble and Sony Electronics) and BBDO Atlanta (client: Delta Airlines). Rachel holds a B.A. in journalism from The Ohio State University.

  • Fun facts: Loves to travel, hike and proud mom of two! 
  • Won my honeymoon to French Polynesia
  • Backpacked through Europe for seven weeks
  • Visited 20 countries so far…
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