Media Data Analyst
Woodland Hills, CA
My client, a fully integrated media agency, is looking for a Media Data Analyst. They provide their clients with powerful and innovative media strategies, along with big ideas that are driven by insights. My client's data science practice is at the forefront of this process, helping to uncover these insights via sophisticated and rigorous data analysis.
As an Analyst, you will develop compelling actionable insights through quantitative analysis, innovative thinking, and storytelling with data. You will work to identify new reporting needs, automate recurrent report requests where possible, identify data trends, and propose changes to improve the quality of the information that is processed. You will contribute to the delivery of smart marketing and strategic advice through the combination of data & insight.
Areas of Responsibility:
" Production of campaign reports and analyses according to measurement plans
" Development of observations and actionable insights around campaign results
" Data Storytelling of results and analyses in presentation decks/slides
" Consolidation of learnings across similar campaigns
" Identification of opportunities to automate any/all analyses and identify processes for efficiencies
" Maintenance of data systems and processes used for reporting and on-going data analysis
" Development of Dashboards in visualization tools such as Tableau
" On-going data QA to ensure data used for reporting and analysis is accurate
" Bachelor's degree in Statistics, Math, Business, Marketing, Economics, Social Science or other related field of study is required at a minimum
" 1-3 years of experience working in a data-driven field, utilizing quantitative techniques to solve problems such as campaign analysis, optimization, customer segmentation, and/or predictive modeling
" A strong desire to learn and passion for digital marketing, research and analytics
" Ability to work well with others and work in cross-functional teams
" Ability to manage and prioritize a number of concurrent tasks in a fast-paced environment
" Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing
" Strong attention to detail
Desired Technical Skills:
These technical skills are listed to give you a general idea about the tools and techniques we use. The tools and techniques you will be using in your specialization unit will be a subset of the below.
" Strong proficiency with MS Excel, PowerPoint or Keynote are a must
" Experience/familiarity in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.)
" Experience or familiarity with syndicated research sources/tools (MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
" Experience or familiarity with digital ad effectiveness research
" Experience or familiarity with visualization tools such as Tableau/QlikView is a plus
" Experience/familiarity with concepts of database design and SQL is a plus
" Familiarity with web technologies including HTML and Java script
Executive Director of Marketing Recruitment
Executive recruiting since 2006, specializing in the placement of marketing professionals nationwide in the areas of direct marketing. Including: e-commerce, CRM, analytics, database marketing, website analytics, integrated marketing, loyalty marketing, product/brand marketing and much more….
Holly is a results-driven professional with 10+ years of marketing experience – from market research to circulation/catalog and project management experience. Holly has transitioned her experience in the marketing field to recruiting. Holly’s recent successes have been in placing candidates from the level of vice president to manager level in all fields of marketing. She works in various industries such as: big box retail, e-tailers, financial services, CPG/pharmaceutical companies and advertising agencies. Holly holds a B.A. in arts & sciences from Syracuse University.
Mom of two beautiful daughters and yoga enthusiast. “Yoga has been part of my life for four years and my practice has helped me grow both spiritually and physically, both on and off the mat. Yoga inspires me to live each day more mindfully.”