Marketing Strategist - Washington, DC
Job Description
Our client, a full-service marketing agency, is seeking a savvy marketing strategist to join and lead their collaborative marketing team in Washington, DC. This is a hybrid role which requires 2 days per week in the office.
Responsibilities
- Maintain proactive, direct contact with clients. Conduct strategic engagement with clients to provide high-level marketing recommendations.
- Participate in strategic marketing meetings and client presentations
- Review and approve all scopes of work and budgets before going to the client
- Attend client events and perform research, press management, social media posting, photo/video art direction, etc. As needed
- Monitor and strategically guide account and creative teams, as well as specialists, to execute results-driven campaigns
- Communicate/translate strategic objectives to internal team members to ensure projects are completed in alignment with strategy
- Support account directors in the creation of strategic analyses and development of personas as well as strategic and tactical plans
- Support account and creative teams in brand identity, concept and message platform development
- Manage direct reports and lead the hiring process
- Mentor account team members
- Efficiently and effectively manage bandwidth and resources of account circle to maximize profitability and performance
- Participate in new business development efforts including writing proposals and developing and breaking down budget worksheets
Requirements
- Minimum of 5 years of marketing experience is required. 10+ years marketing experience, including agency, B2B event and/or association experience strongly preferred.
- Bachelor's degree in related field (marketing, business) preferred
- Ability to lead an internal marketing team.
- Experience with direct reports.
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Meet Your Recruiter
Emily Hain
Director of Recruitment
Emily has been recruiting since 2019. She has national recruiting experience, primarily focused in healthcare but is excited to transition her specialty into the marketing and analytics sector. Emily is a graduate of the State University of New York at Geneseo and has previous work experience in politics, project management and insurance. She is passionate about helping candidates find opportunities where their careers can thrive! When she’s not working, Emily enjoys spending her time listening to music and podcasts, traveling, watching the Buffalo Bills and being outdoors in the warmer months.