Marketing Manager

Akron, OH

Posted: 05/03/2021 Job Number: 16251070

Job Description

Large, consumer packaged goods company in the food industry seeks a Marketing Manager. The role will report to a Director of Marketing and support the development of long-range category operating plans.

Job Responsibilities:
  • Support product development in the retail and club segments
  • Using research and data where possible to identify new areas of growth within the consumer marketplace
  • Manage product life cycle and SKU rationalization
  • Pricing strategy and P&L responsibility
  • Manage and coordinate marketing, advertising, social media and promotional activities
  • Coordinate retail commercialization process of branded and private label products for new product launches
  • Collaborate with outside Public Relations/Marketing firm to develop and implement an integrated Marketing Plan
  • Execute promotional strategy for channel for existing and new product offering and Track ROI
  • Develop, execute and oversee Press Release process
  • Oversee and/or update various website and social media channels, including the company site, Facebook, LinkedIn etc.
  • Monitor, expand and develop marketing platforms
  • Develop and manage marketing operating budget
  • Develop and maintain product point of sale, as well as other documents to support sales
  • Manage packaging changes and art development for new packaging for retail, private label and foodservice
  • Collaborate with sales regarding requests for nutritional information, ingredient listings, and other projects as needed.
  • Coordinate tradeshows and work with outside tradeshow vendors
  • Collaborate with Technical Services on labeling requirements for packaging
  • Communicate with other departments on the status of projects and other items as necessary
  • Coordinate the maintenance of customer required websites including: ICIX, Aspect, and Retail Link
  • Be familiar with IRI/Nielsen as well as customer relationship management (CRM) tools to understand sales opportunities in the marketplace

  • Minimum of 5+ years of experience in a consumer products marketing environment. Food/beverage industry preferred.
  • Agency management, creative process management and branding experience.
  • Proficient in developing, managing and implementing marketing policies, procedures and practices.
  • Demonstrated analytics ability
  • Demonstrated ability to project, measure, and report on program effectiveness
  • Trade show coordination
  • Bachelor's degree (MBA preferred)
  • Private label experience in a consumer products environment is a plus.

Meet Your Recruiter

Rachel Wasserman
Vice President of Marketing Recruitment

Executive recruiting in the marketing industry since 1999, Rachel specializes in the recruitment of direct/database/digital/analytical/CRM/e-commerce marketing professionals nationwide. In her previous role as managing director, Rachel built a team of three recruiters to meet the demands of her thriving clientele. Rachel has placed hundreds of marketing professionals across the country in major corporations, retailers, e-tailers, agencies, suppliers, consulting firms and startup companies, ranging from C-Level to individual contributors. Rachel has also worked in marketing management account services at UPSHOT (clients included: Coca-Cola Brands, Jim Beam Brands, Procter & Gamble and Sony Electronics) and BBDO Atlanta (client: Delta Airlines). Rachel holds a B.A. in journalism from The Ohio State University.

  • Fun facts: Loves to travel, hike and proud mom of two! 
  • Won my honeymoon to French Polynesia
  • Backpacked through Europe for seven weeks
  • Visited 20 countries so far…
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