Marketing Data Analyst

Seattle, WA

Posted: 02/22/2019 Job Number: 12498081
This role can be based in Seattle, WA or Costa Mesa, CA. 

Marketing agency seeks a Marketing Data Analyst to be responsible for direct mail, email, and online marketing campaign analysis, insights, and reporting for assigned clients. You will serve as a key Marketing Analytics team member in measuring the performance of marketing initiatives and making proactive recommendations that deliver the key performance goals of the agency' s clientele.

  • Create custom reports and dashboards, audit performance on an on-going basis, and build automated reports where relevant
  • Build and distribute repeatable reports and performance metrics/insights on client marketing campaigns
  • Collect, maintain, manage, interpret and analyze data received from internal and external data sources
  • Proficient with Excel when it comes to creating charts, pivot tables, and presentations on multi-channel campaign performance
  • Experience with data visualization and analytic dashboard development in Tableau
  • Report requirements collection/analysis, writing SQL, extracting structured data sets, building reports
  • Perform ad hoc analysis and data investigation/ discovery to identify and/or explain business and marketing trends or anomalies
  • Analyze marketing channel and website performance data for assigned projects and develop recommendations on ways to further optimize for performance
  • Work cross-functionally to help inform the agency and clients on key learnings from data analysis

Who you are:
  • Able to perform in a highly analytical role delivering actionable marketing campaign insights
  • Ability to deep dive into performance data on a daily basis, drawing conclusions and making optimization recommendations
  • Highly analytical, focused on informing performance optimization based on gathering and examining data from multiple sources
  • Excel expert when it comes to creating charts, pivot tables, and presentations on multi-channel campaign performance
  • Deep knowledge of web analytics tools (Adobe Analytics, Google Analytics, Optimizely, etc.)
  • Ability to adapt to evolving business requirements and objectives in a fast-paced environment
  • Bachelor' s degree
  • Minimum of 1-2 years experience working with consumer databases and exposure to data-driven marketing programs
  • Advanced skills with Excel, Visio, and PowerPoint
  • Experience with online tracking and reporting tools such as Google Analytics, DoubleClick DART, and Omniture
  • Proficiency with SQL
  • Experience with Marketing Automation Platform, Salesforce, Eloqua, Exact Target or Marketo is a plus
  • Report creation experience with business intelligence tools (e.G. Cognos, Business Objects, MicroStrategy) preferred

Rachel Wasserman
Vice President of Marketing Recruitment

Executive recruiting in the marketing industry since 1999, Rachel specializes in the recruitment of direct/database/digital/analytical/CRM/e-commerce marketing professionals nationwide. In her previous role as managing director, Rachel built a team of three recruiters to meet the demands of her thriving clientele. Rachel has placed hundreds of marketing professionals across the country in major corporations, retailers, e-tailers, agencies, suppliers, consulting firms and startup companies, ranging from C-Level to individual contributors. Rachel has also worked in marketing management account services at UPSHOT (clients included: Coca-Cola Brands, Jim Beam Brands, Procter & Gamble and Sony Electronics) and BBDO Atlanta (client: Delta Airlines). Rachel holds a B.A. in journalism from The Ohio State University.

  • Fun facts: Loves to travel, hike and proud mom of two! 
  • Won my honeymoon to French Polynesia
  • Backpacked through Europe for seven weeks
  • Visited 20 countries so far…
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