Marketing Analytics Manager

Mettawa, IL

Posted: 05/23/2022 Job Number: 20462945

Job Description

Marketing Analytics Manager - hybrid in Chicago suburbs:
Key Objective:
  • To provide analytic leadership and integrate marketing and sales information to:
  • Strengthen the brand team understanding of marketplace performance and opportunities through tracking, modeling, and analysis of physician, patient, managed care, competitive and economic factors
  • Inform the annual financial forecasting and brand planning processes through the application of predictive models that evaluate sales contribution due to promotion
  • Develop fact-based promotional investment strategies that increase the return on promotional investments
  • Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication
  • Conduct sub-national analysis and report key insights to stakeholders that include Sr. Leadership, Marketing and Sales Leadership and sales representatives.
  • Guide development of marketing investment strategy to increase the effectiveness and/or efficiency of promotional activities - and influence deployment of strategy through local optimization recommendations. Complete timely evaluation of program impact and response.
  • Identify and address key business issues relative to product performance ensuring that multiple stakeholder perspective is considered, and integrate all available information specific to the issue
  • Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.G. Cost, risk, business impact) and key technical criteria (e.G. Reliability, validity, and predictability)
  • Lead the analytic team to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics.
  • Effectively communicate results of complex analytical models and influence action to improve brand performance
  • Guides and performs franchise analytics; Influences practices and business results through the application of Marketing Analytics. Directs team and vendors in the delivery of key analyses and data products (SHA, WKH, IMS/ IQVIA, Nielsen, etc.)
  • Team size varies based on product indications, customer channels and/or data sources
Basic Requirements:
  • Bachelor's Degree plus 5 years of experience
  • This position requires 3-5 years' experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies. It also requires strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
  • Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, Design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.
  • This position requires an intimate knowledge of the marketing, sales, and logistics planning processes, advanced quantitative expertise, systems understanding, and the ability to develop and use specialized analytic techniques within a business setting.
  • Command of the following software programs (PowerPoint, Excel, Access). Experience with SAS/SPSS preferred. Demonstrated project management skills.
Preferred Requirements:
  • Master's degree in Pharmaceutical Sciences, Business Administration, Chemistry, Biology, Engineering Economics, Statistics, Marketing or in a closely related field of study with a concentration in marketing/sales/quantitative analysis (will accept a Bachelor's degree in the above fields plus 5 years of related progressive experience in lieu of a Master's degree)

Meet Your Recruiter

Holly Liberto
President of Marketing Recruitment

Executive recruiting since 2006, specializing in the placement of marketing professionals nationwide in the areas of direct marketing. Including:  e-commerce, CRM, analytics, database marketing, website analytics, integrated marketing, loyalty marketing, product/brand marketing and much more….

Holly is a results-driven professional with 10+ years of marketing experience – from market research to circulation/catalog and project management experience. Holly has transitioned her experience in the marketing field to recruiting. Holly’s recent successes have been in placing candidates from the level of vice president to manager level in all fields of marketing. She works in various industries such as: big box retail, e-tailers, financial services, CPG/pharmaceutical companies and advertising agencies. Holly holds a B.A. in arts & sciences from Syracuse University.

Mom of two beautiful daughters and yoga enthusiast. “Yoga has been part of my life for four years and my practice has helped me grow both spiritually and physically, both on and off the mat. Yoga inspires me to live each day more mindfully.”

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