Manager of E-Commerce

Miami, FL

Posted: 07/03/2018 Job Number: 11330093
Manager of E-Commerce:
The Manager, e-Commerce will lead the development of e-commerce capabilities which will drive aggressive sales goals and optimization of site-wide key performance indicators. You will spearhead the strategy, execution, and implementation of promotions, leading the continuous discussion with all key business partners across the organization to develop and implement tailored e-commerce content and marketing initiatives; such as remarketing, merchandising, landing page optimization & funnel conversion. This role will report to a Sr. Manager, Customer Commerce. This role will identify and deliver clear short and long term roadmaps and opportunities for all e-commerce with explicit recommendations to drive the digital experience to reach corporate and marketing team revenue and customer experience goals.

Essential Duties and Responsibilities:
1. Leverage insights from the Web Analytics and Operations teams to make decisions and implement the enhancements and optimizations on an e-commerce platform

2. Manage a clear and efficient process to intake daily e-commerce platform requests from all business partners to ensure business needs are being met with prioritization by business impact with a clear and sustainable timeframe. Oversee and continually enhance a process in which your team receives requests, dedicated owners are assigned to handing requests, and the expected communication and timelines are made clear to partners.

3. Develop and manage a fully audited e-commerce platform with the IT department inclusive but not limited to; communication chain, current monitoring capabilities (24/7), evaluation metrics/tools used to monitor the site, defect prioritization, and approval of change management policies and procedures, etc.

4. Oversee operations systems ensuring maximum uptime of e-commerce platform and systems availability. Manage IT escalations, outages, and mid-level support to all technical groups by investigating, resolving and assisting until resolution

5. Develop key initiatives and timelines around merchandising and site enhancements within the current platform that are focused on driving bottom line revenue, and support key sales windows. Including remerchandising ranking of products throughout a planner e-commerce platform and email communications, homepage takeovers, cross-sells, last chance engagement offers to meet or exceed the revenue targets.

6. Deliver e-commerce and marketing strategies across the e-commerce platform in order to support the brand, engage and retain customers, increase long term spend and drive customer spend.

7. Lead our internal stakeholders and agencies to understand and ultimately drive how we should reach and communicate to maximize each opportunity within the e-commerce platform.

8. Partner with all Integrated Marketing groups to ensure holistic execution, alignment with full consumer journey, consistent and optimized brand communications and experiences

9. Manage and lead a team of e-commerce minded marketers with continued focus on communication, operations and analysis; encouraging ideas, discussions and cross-team learning of various job functions to guarantee all team members understand their role and its definition of success

-Manage budgets exceeding $1M
-Oversee processing and tracking invoices
-Oversee forecasting and accruals

-BA/BS required. Master's preferred.
-5-7 years of experience in digital marketing, e-commerce, user-experience, content development/analytics
-Past management experience

Knowledge and Skills:
  • Experience understanding cross-functional roles and opportunities: creatives, information architects, back-end application engineers, business analysts, quality assurance leads, traditional marketers, digital marketers, front-end developers, digital analytics managers.
  • Certified Scrum Product Owner with experience developing brand-new cross-functional scrum teams for e-commerce and content platforms.
  • Experience understanding cross-functional roles and opportunities: creatives, information architects, back-end application engineers, business analysts, quality assurance leads, traditional marketers, digital marketers, front-end developers, digital analytics managers.
  • Experience redesigning web platforms and product pages; leading complex requirement gathering of technical platforms.
  • Experience working with the determination and execution of Change Management Requests for various vendors including IT.
  • Experience prioritizing a product backlog in tools such as Version 1, JIRA and Confluence knowledge.
  • Exp with enterprise CRM/Database/ESP platforms in an operational/executional capacity.
  • Demonstrated aptitude for being confident, poised under pressure and decisive when working with business leaders. Strong communication and business acumen.
  • Ability to multi-task and meet deadlines; highly detail oriented, meticulous and creative.
  • Entrepreneurial drive tempered by judgment and strong leadership skills.
  • Self-starter, able to work with minimal direction and lead others.
  • Strong project management skills and key computer skills (Excel, PowerPoint, Outlook).

Rachel Wasserman
Vice President of Marketing Recruitment

Executive recruiting in the marketing industry since 1999, Rachel specializes in the recruitment of direct/database/digital/analytical/CRM/e-commerce marketing professionals nationwide. In her previous role as managing director, Rachel built a team of three recruiters to meet the demands of her thriving clientele. Rachel has placed hundreds of marketing professionals across the country in major corporations, retailers, e-tailers, agencies, suppliers, consulting firms and startup companies, ranging from C-Level to individual contributors. Rachel has also worked in marketing management account services at UPSHOT (clients included: Coca-Cola Brands, Jim Beam Brands, Procter & Gamble and Sony Electronics) and BBDO Atlanta (client: Delta Airlines). Rachel holds a B.A. in journalism from The Ohio State University.

  • Fun facts: Loves to travel, hike and proud mom of two! 
  • Won my honeymoon to French Polynesia
  • Backpacked through Europe for seven weeks
  • Visited 20 countries so far…

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