Manager of Data Intelligence

New York, NY

Posted: 11/02/2018 Job Number: 11918997
Large, digital agency in NYC seeks a Manager of Data Intelligence to join the team.

What you' ll do:
  • Develop & deliver data-driven, digital and cross-channel marketing strategies for assigned clients through collaboration w/key internal stakeholders
  • Define & execute measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for continuous improvement
  • Identify, research & evaluate initiatives to support strategy development
  • Deliver business cases for new marketing programs and/or initiatives
  • Develop and manage strategic marketing and/or measurement roadmaps for clients
  • Conduct detailed analyses of clients' current analytic tools, strategies and reporting processes
  • Identify and/or define campaign success metrics and KPIs for tracking and reporting while monitoring campaign and business performance
  • Understand and analyze various engagement and conversion data, drawing conclusions that help increase the performance of the digital marketing campaign tactics.
  • Design and execute business requirements
  • Bring an awareness of best practices for user data and analytics tools and processes to team & clients
  • Client facing experience
  • SQL for data pulls
  • Tableau needed for visualization
  • Strong understanding and experience with the application of online and offline data and marketing channel principles
  • Hands-on strategy development and execution experience w/combinations of email, DM, website, social, and other related channels
  • Ability to assess and analyze client creative objectives to produce and recommend appropriate solutions
  • Ability to synthesize information from various sources and extract key insights
  • Strong skills and demonstrated experience in applying analytics and research to craft digital and cross-channel marketing strategies
  • Experience with data mining, quantitative analytics and interpreting and presenting derived insights and recommendations
  • Experience with marketing technology and e-commerce, including web analytics, email marketing, search marketing, and social media
  • Experience with digital measurement tools such as Adobe Analytics, Google Analytics, Doubleclick, Webtrends, Radian6 and Visible Technologies
  • Working knowledge of digital technology development, particularly in relation to website, content management, and mobile applications
  • Superior oral communication and presentation skills
  • Intellectual curiosity, passion for problem-solving & comfort w/ambiguity
  • Highly proficient in Microsoft PowerPoint, Excel and Word;
Education/Experience Required:
  • BA/BS degree, Master' s degree preferred.
  • Minimum of 5 years of cross-channel marketing experience in management consulting or agency environment
  • Strong experience with direct mail and email marketing Data Intelligence and analytics
  • Marketing agency experience strongly preferred

Rachel Wasserman
Vice President of Marketing Recruitment

Executive recruiting in the marketing industry since 1999, Rachel specializes in the recruitment of direct/database/digital/analytical/CRM/e-commerce marketing professionals nationwide. In her previous role as managing director, Rachel built a team of three recruiters to meet the demands of her thriving clientele. Rachel has placed hundreds of marketing professionals across the country in major corporations, retailers, e-tailers, agencies, suppliers, consulting firms and startup companies, ranging from C-Level to individual contributors. Rachel has also worked in marketing management account services at UPSHOT (clients included: Coca-Cola Brands, Jim Beam Brands, Procter & Gamble and Sony Electronics) and BBDO Atlanta (client: Delta Airlines). Rachel holds a B.A. in journalism from The Ohio State University.

  • Fun facts: Loves to travel, hike and proud mom of two! 
  • Won my honeymoon to French Polynesia
  • Backpacked through Europe for seven weeks
  • Visited 20 countries so far…
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