Manager, Analytics and Insights
Mettawa, IL US
Job Description
Manager of Analytics and Insights - hybrid - Chicago Suburbs:
Lead analytics and insights on a key brand or new product that influences market access strategy through data analytics, customer insights, and business knowledge. Co-develop with U.S. Commercial leaders, innovative Pricing and Contracting strategies to achieve optimal payer formulary access that maximizes net sales for assigned brands. Identify through claims analysis, market dynamics that shape brand demand and build models to portray risks, opportunities, and sensitivities. Leverage a strong understanding of the U.S. Healthcare landscape and key therapeutic areas to identify and proactively address opportunities and threats. Build collaborative relationships with internal U.S. Sales and Marketing stakeholders. Align insights to Brand insight partners, positively impact brand decision-making.
Responsibilities:
- Leading the delivery of brand-specific market access analytical insights in response to specific market access issues/trends to drive data-driven decision-making.
- Leading the development of GPO, Specialty Pharmacy, Health Plan, and PBM contracting strategies for launch brands across market access channels through advanced modeling techniques and informing financial projections based on pricing and contracting strategies.
- Understanding the impact of utilization management, tiering, and medical policy impact on overall demand, line of therapy, and co-pay support.
- Conducting investigative analytics to validate and/or quantify market phenomena related to competitive or customer tactics.
- Identifying value drivers that guide clinical data development and value positioning.
- Leveraging a strong understanding of syndicated and proprietary data, data science, and modeling techniques to synthesize insights into compelling narratives.
- Managing suppliers and stakeholders, leading external analytics to deliver compelling learnings, and formulating strategies appropriate for the issue at hand.
- Leading the communication of market access insights to leadership.
Required:
- Bachelor' s degree
- 5+ years of professional experience.
- 3+ years of related industry experience in marketing/sales analytics.
- Strong storytelling skills; ability to distill complex information synthesized into concise and impactful messages and communications.
Preferred:
- Master' s degree or MBA
- Technical skills including ONE of the following: SQL(highly preferred), SAS, R, Python, and/or Dataiku.
- Marketing analytics/insights experience.
Meet Your Recruiter
Holly Liberto
President of Marketing Recruitment
Executive recruiting since 2006, specializing in the placement of marketing professionals nationwide in the areas of direct marketing. Including: e-commerce, CRM, analytics, database marketing, website analytics, integrated marketing, loyalty marketing, product/brand marketing and much more….
Holly is a results-driven professional with 10+ years of marketing experience – from market research to circulation/catalog and project management experience. Holly has transitioned her experience in the marketing field to recruiting. Holly’s recent successes have been in placing candidates from the level of vice president to manager level in all fields of marketing. She works in various industries such as: big box retail, e-tailers, financial services, CPG/pharmaceutical companies and advertising agencies. Holly holds a B.A. in arts & sciences from Syracuse University.
Mom of two beautiful daughters and yoga enthusiast. “Yoga has been part of my life for four years and my practice has helped me grow both spiritually and physically, both on and off the mat. Yoga inspires me to live each day more mindfully.”