Director of Marketing

Van Nuys, CA

Posted: 03/25/2024 Industry: Marketing Job Number: 19749761

Job Description

Be a leader on a new brand within an existing well known consumer brand focusing on developing strategy across D2C and retail.
You’ll need a track record of running successful ecommerce businesses and driving YOY growth, developing strategies across brands, categories, and product lines, and launching new products. Reporting to the CEO, you will need excellent communications skills along with the ability to be data driven and drive this new initiative for the company.
What You’ll Be Doing:
You will develop strategic marketing plans for the new brand to support sales and revenue objectives, drive ecommerce revenue, acquisition, and achieve profitability goals. These strategic plans will need to translate across D2C, retail, and social channels.
Continually look for line expansion and future growth opportunities.
You’ll develop and recommend product positioning, packaging, and pricing strategies, monitor category performance, identify ways to grow, improve, and fill gaps for brand. Developing and managing marketing team and operating budget will also fall under you.
Strong communication is key to be able to pursued key stakeholders of ideas and strategies for business.
What You’ll Need for Success:

  • At least 7 years of experience developing a brand through alternative marketing channels including social and channel marketing. You should have an expert level knowledge of d2c ecommerce and how to drive sales and create an exemplary user experience.
  • You’ll need prior experience developing and implementing marketing strategic in new and competitive markets
  • MBA or equivalent experience/training is required.
  • Ability to commute to Van Nuys 3 days per week.

The base salary range for this role is $200, 000 to $215, 000. This base salary range represents the low and high end of the base salary range for this position. Actual base salary offered will vary based on various factors including but not limited to location, level, job-related knowledge, skills, experience, and performance.

Meet Your Recruiter

Holly Liberto
President of Recruitment

Executive recruiting since 2006, specializing in the placement of professionals nationwide in the areas of marketing, digital marketing, analytics, sales, operations, human resources, finance/accounting, supply chain/logistics, and many more.

Holly is a results-driven professional with almost 20 years of recruiting experience. She has transitioned her experience in the marketing field into recruiting and has had successes placing candidates from the c-suite level to manager level. She works in various industries such as: CPG, pharmaceutical/biotechnology, retail, agency/management consulting, logistics, and many others.

Holly holds a B.A. in arts & sciences from Syracuse University.

Mom of two beautiful daughters and yoga enthusiast. “Yoga has been part of my life for four years and my practice has helped me grow both spiritually and physically, both on and off the mat. Yoga inspires me to live each day more mindfully.”

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About Van Nuys, CA

Ready to take the next step in your career? Explore our job opportunities in the vibrant city of Van Nuys, California! Nestled in the heart of the San Fernando Valley, Van Nuys offers a perfect blend of bustling city life and serene natural surroundings. With its close proximity to iconic attractions like the Sepulveda Basin Recreation Area and the Van Nuys Airport, there's no shortage of excitement and growth opportunities here. From diverse cuisine options to the stunning Van Nuys Courthouse, this area boasts a unique culture that is sure to inspire and motivate you. Don't miss your chance to make your mark in this dynamic community - check out our job listings today!