Director of Demand Generation

San Mateo, CA

Posted: 08/13/2019 Job Number: 13056597
Director of Demand Generation – San Mateo, CA:
My client is looking for an experienced, hardworking, and passionate Director of Demand
Generation to lead our growing Demand Generation Marketing Team! The ideal candidate will
need to be very collaborative and have experience partnering with Product Marketing, Content
Marketing, Sales, and other departments to create an effective demand generation strategy.
Your position will be integral to the growth of our Marketing organization and a key player within
the organization.
WHAT YOU WILL DO
Manage and grow the Demand Generation Marketing team
Collaborate with product marketing, content marketing, sales, and other teams to create
a rich demand gen strategy by applying data-driven, segmentation approaches to attract
an audience of engineers and product managers
Deliver compelling and targeted messaging for each stage of the buyer' s journey,
creating an engaging experience with bottom-line results
Build and execute ABM/omnichannel campaigns across email, social, web, and offline
with the support of our product marketing and marketing operations team
Partner with our Sales Team across North America, EMEA, and APAC to create growth
strategies to achieve revenue goals
Conducting A/B tests across channels to continuously optimize campaign and channel
performance
Measure, analyze, and report on all campaigns for effectiveness and ROI
WHO YOU ARE
10+ years of proven experience in managing demand generation, demonstrating
significant and measurable results
Track record as a highly successful demand gen marketer in the B2B marketing space
Technical knowledge of the latest digital marketing tools and channels, CRM platforms
and API technologies
Experience creating and executing marketing campaigns and programs that drive
customer engagement and advocacy through education
Love to experiment and to take intelligent risks
Ability to write effective copy
High energy, self-motivated and thrives in a fast-past environment
ADDITIONAL BENEFITS
Pick your new laptop!
4 weeks paid time off!
99.99 % paid Benefits
12 US paid Holidays
Fun working environment
Flexible work schedule
Opportunity to work for the hottest startups on the planet!

Holly Liberto
Executive Director of Marketing Recruitment

Executive recruiting since 2006, specializing in the placement of marketing professionals nationwide in the areas of direct marketing. Including:  e-commerce, CRM, analytics, database marketing, website analytics, integrated marketing, loyalty marketing, product/brand marketing and much more….

Holly is a results-driven professional with 10+ years of marketing experience – from market research to circulation/catalog and project management experience. Holly has transitioned her experience in the marketing field to recruiting. Holly’s recent successes have been in placing candidates from the level of vice president to manager level in all fields of marketing. She works in various industries such as: big box retail, e-tailers, financial services, CPG/pharmaceutical companies and advertising agencies. Holly holds a B.A. in arts & sciences from Syracuse University.

Mom of two beautiful daughters and yoga enthusiast. “Yoga has been part of my life for four years and my practice has helped me grow both spiritually and physically, both on and off the mat. Yoga inspires me to live each day more mindfully.”

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