Director of Demand Generation

Brooklyn, NY

Post Date: 07/26/2018 Job ID: 11397588
Director of Demand Generation - Brooklyn, NY:
My client is looking to hire a Director of Demand Generation! If you are a Demand Gen superstar and are looking for an exciting opportunity in an industry which is skyrocketing, look no further...

The Director of Demand Generation position will serve a critical role within our growing organization. You will be responsible to drive demand for the business using your wealth of experience in performance marketing. You will utilize paid and organic channels to make sure we are able to drive new business and to continue the relationship with our current customers.

The ability to measure the impact of the activities and make data driven decisions is a key aspect to this role as well. From creating management level reports to the daily dashboards you will use to run the business, the metrics will be an important part of your responsibilities.

You will report to the Vice President of Marketing and have a team of two direct reports. Marketing Operations will be under your domain as well as all inbound and outbound channels. You will partner with the head of Content to create and editorial/campaign calendar that is defined by the funnel. The ideal candidate will have the player/coach mentality with a good balance between strategy and execution.

Other requirements:
  • 5+ years of Demand Generation experience
  • Track record of success in driving revenue and meeting targets
  • Previous responsibility for the end-to-end lead process including everything from lead scoring to campaign management to measuring the full funnel activity
  • Marketing Automation experience (Marketo preferred)
  • Sales Force expertise (preferred)
  • Strong analytical skill set
  • SEM/SEO
  • Strong digital marketing background
  • BA/BS required

Holly Liberto
Executive Director of Marketing Recruitment

Executive recruiting since 2006, specializing in the placement of marketing professionals nationwide in the areas of direct marketing. Including:  e-commerce, CRM, analytics, database marketing, website analytics, integrated marketing, loyalty marketing, product/brand marketing and much more….

Holly is a results-driven professional with 10+ years of marketing experience – from market research to circulation/catalog and project management experience. Holly has transitioned her experience in the marketing field to recruiting. Holly’s recent successes have been in placing candidates from the level of vice president to manager level in all fields of marketing. She works in various industries such as: big box retail, e-tailers, financial services, CPG/pharmaceutical companies and advertising agencies. Holly holds a B.A. in arts & sciences from Syracuse University.

Mom of two beautiful daughters and yoga enthusiast. “Yoga has been part of my life for four years and my practice has helped me grow both spiritually and physically, both on and off the mat. Yoga inspires me to live each day more mindfully.”


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