Digital Media Manager
Richmond, VA US
Job Description
We are currently looking for a Digital Media Manager to join our team! We're looking for someone to help lead the digital advertising and marketing efforts for our retail and wholesale brands.
In this role, you will work collaboratively with internal teams and agency partners to drive performance through various digital and multichannel marketing strategies. We are looking for someone who can plan media activities, execute, analyze, and use results to push our businesses forward.
Key Duties and Responsibilities:
- Manage search and PPC advertising on Google and Bing, focusing on new customer acquisition and demand generation
- Lead Google Shopping/Performance Max to maintain strong product feeds and competitive bid prices
- Efficiently manage agency partners across major advertising platforms to achieve measurable results
- Oversee Meta advertising and organic strategies, collaborating with stakeholders to create powerful content
- Develop and test strategies for new ad platforms like TikTok, identifying potential channels and planning their integration
- Implement social media best practices for community building, influencer outreach, and brand partnerships
- Collaborate on affiliate marketing to increase brand mentions, product placements, and promotional optimization
- Manage the social media calendar to align with key dates, events, and the overall Marketing & Communications calendar
- Optimize all channels to meet ROAS, A/S, margin, and revenue goals
- Act as the digital advertising expert, collaborating with copywriters, designers, and merchandisers to share best practices
- Monitor, analyze, and communicate key data and tracking to measure the success of advertising efforts
The requirements listed below represent the minimum knowledge, skill, and/or ability required:
- Bachelor's degree
- 3+ years' relevant experience in paid and social media marketing
- Proficient with Google PMAX, Google AdWords, Google Analytics, Meta, Bing, TikTok, LinkedIn SEO tools, bid management, and optimization systems
- Possess a strong understanding of trends and an ability to quickly respond to customer behaviors
- Experience working with marketing agencies: attending meetings, managing deadlines, and giving feedback
- Familiarity with web analytics and business intelligence tools like Google Analytics and Power BI to track performance metrics
- Skilled in keyword tactics for SEO and paid search, content writing, and optimizing landing pages
- Strong analytical skills and ability to work independently or with a team to share advertising and customer data
- Capable of multitasking, time management, and decision-making in both in-person and virtual settings
- Experience with Shopify and/or HubSpot, a plus
Meet Your Recruiter
Holly Liberto
President of Recruitment
Executive recruiting since 2006, specializing in the placement of professionals nationwide in the areas of marketing, digital marketing, analytics, sales, operations, human resources, finance/accounting, supply chain/logistics, and many more.
Holly is a results-driven professional with almost 20 years of recruiting experience. She has transitioned her experience in the marketing field into recruiting and has had successes placing candidates from the c-suite level to manager level. She works in various industries such as: CPG, pharmaceutical/biotechnology, retail, agency/management consulting, logistics, and many others.
Holly holds a B.A. in arts & sciences from Syracuse University.
Mom of two beautiful daughters and yoga enthusiast. “Yoga has been part of my life for four years and my practice has helped me grow both spiritually and physically, both on and off the mat. Yoga inspires me to live each day more mindfully.”