Digital Marketing Analyst - Shopping & Marketplace

Santa Fe Springs, CA

Posted: 05/30/2019 Job Number: 12818539
Multi-channel retailer seeks a Digital Marketing Analyst, Shopping and Marketplace to be responsible for managing the development and execution of the shopping marketing strategy including establishing best practices, launching and optimizing campaigns, driving traffic and sales, and implementing a paid search strategy. This position will execute on all paid search deliverables including strategic planning, competitive analysis, platform/tools, launch, management and optimization of campaigns, and reporting.

Responsibilities:
  • Shopping Analyst should have advanced knowledge of best practices, feed and campaign management, optimization, and analysis in an E-commerce setting with a proven track record of success:
  • Knowledge of industry trends, news, best practices, methodologies, software/tools/ technologies, and algorithm changes specific to marketplaces and paid shopping, and their impact on other programs
  • Execute the day to day management of Feeds, Shopping and Marketplace program
  • Analyze current feed and outline optimization strategy with impact to shopping campaigns, marketplaces, and external vendors reliant on feeds
  • Conduct and review Shopping campaigns and marketplaces audits to determine areas of weakness and opportunity
  • Implement and manage feeds, tools and platforms critical to optimizing and driving shopping performance:
    • Management of 3rd party, feed and shopping tools (Google Analytics, Ads, Bing, Feedonomics, Search Console, etc...)
  • Execute actionable paid shopping and marketplaces management and optimizations that integrates daily tasks with identification of ongoing opportunities:
    • Develop Google & Bing paid shopping campaigns encompassing account structure optimization, targeting, bidding, and optimization test.
    • Campaign optimization; set negative lists, optimize bidding strategies (campaign, devices and formats ad set, device, location, etc...) feed optimization, run a/b test and ensure campaigns coverage on products and categories
    • Daily monitoring of account and campaign performance, troubleshooting issues and identifying new opportunities
    • Perform audience research to develop new campaign ideas for shopping and marketplaces and contextual channels
    • Execute a/b and multivariate tests
    • Analyze key performance data (top of funnel to bottom) to analyze and optimize the volume, behavior and cost efficiency of individual campaigns and channels
    • Provide regular research, content gap analysis, landing page audits analysis on campaigns and website with documentation to ensure campaigns expansion, coverage on all products, and landing page optimizations
    • Manage seasonal updates
    • Identify, launch and optimize key marketplace presence (Amazon, Tmall, Ebay, Walmart, Wish, Houzz, etc...)
  • Create shopping reporting to measure campaign performance and the outcome of optimization efforts over time, that produces actionable identification of additional optimizations opportunities from initial benchmarking to measure progress against established KPI's
  • Collaborate with Creative team to develop innovative and high-performing assets across all campaigns
  • Local shopping campaign development
  • Knowledge of local specific shopping campaign best practices
  • Experience with local campaigns geographic targeting, and in-store attribution
  • Management of E-commerce feed, shopping, marketplaces, and analytics platforms for reporting, and optimizations including:
  • Tag management solutions (Google Tag Manager, Tealium, etc...)
  • Enterprise-level Shopping reporting platforms and diagnostic tools (Google & Bing Ads, Google Analytics, Search Console, SEMRush, Kenshoo, QuanticMind, Feedonomics, etc...)
  • Participate in strategic planning and team collaboration meetings to provide insights and guidance as needed to achieve shopping and marketplace success
  • Work directly with Digital Marketing Manager, Search to plan and execute shopping, and marketplace strategy

Qualifications and Requirements:
  • Minimum of 4 years of digital marketing or shopping and marketplace experience in best practices, implementation, management, optimization and analysis in an E-commerce setting with a proven track record of success
  • Strong passion for creativity, digital marketing, specifically in shopping & marketplaces
  • Analytical, problem-solving mindset
  • Knowledge/experience of E-commerce & shopping and marketplace platforms
  • Ability to drive and manage projects from inception to completion
  • Thoughtful approach and detail-oriented; organization skills and ability to work effectively and multi-task
  • Possesses strong business writing skills and able to produce high quality documents
  • Advanced knowledge in Excel and PowerPoint required
  • Retail E-commerce experience is required:
  • Fashion and apparel are preferred

Rachel Wasserman
Vice President of Marketing Recruitment

Executive recruiting in the marketing industry since 1999, Rachel specializes in the recruitment of direct/database/digital/analytical/CRM/e-commerce marketing professionals nationwide. In her previous role as managing director, Rachel built a team of three recruiters to meet the demands of her thriving clientele. Rachel has placed hundreds of marketing professionals across the country in major corporations, retailers, e-tailers, agencies, suppliers, consulting firms and startup companies, ranging from C-Level to individual contributors. Rachel has also worked in marketing management account services at UPSHOT (clients included: Coca-Cola Brands, Jim Beam Brands, Procter & Gamble and Sony Electronics) and BBDO Atlanta (client: Delta Airlines). Rachel holds a B.A. in journalism from The Ohio State University.

  • Fun facts: Loves to travel, hike and proud mom of two! 
  • Won my honeymoon to French Polynesia
  • Backpacked through Europe for seven weeks
  • Visited 20 countries so far…
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