Digital Marketing Analyst - Paid Social & Affiliate

Santa Fe Springs, CA

Posted: 05/30/2019 Job Number: 12818482
Multi-channel retailer seeks a Digital Marketing Analyst, Paid Social & Affiliate to be responsible for managing the development and execution of the paid social and affiliate strategy including establishing best practices, launching and optimizing campaigns, driving traffic and sales, and implementing a holistic strategy. This position will execute on all paid social channels as well as affiliate deliverables including strategic planning, competitive analysis, platform/tools, launch, management and optimization of campaigns, and reporting.

Essential Job Functions:
  • Advanced knowledge of best practices, campaign management, optimization, and analysis in an E-commerce setting with a proven track record of success
  • Knowledge of industry trends, news, best practices, methodologies, software/tools/ technologies, and algorithm changes specific to paid social media and affiliate and their impact on other programs
  • Execute day to day management of paid social and affiliate programs
  • Conduct and review paid social campaigns and affiliate accounts
  • Implement and manage tools and platforms critical to optimizing and driving performance:
    • Management of 3rd party tools (Google Analytics, Facebook Business Manager, Pinterest Ads Manager, Sidecar, PepperJam etc...)
  • Execute actionable management and optimizations that integrates daily tasks with identification of ongoing opportunities:
    • Develop Facebook, Instagram, Twitter & Pinterest campaigns encompassing account structure optimization, audience and keyword targeting, creative and ad copy, bidding, and optimization test.
    • Campaign optimization; set audience exclusions, optimize bidding strategies (campaign, devices and formats: ad set, device, location, etc...) revise copy based on top performing variations, a/b tests, and campaigns mapping for all keywords to ads
    • Optimize Affiliate campaigns via affiliate type optimizations, manage commission rates by type, or ROAS
  • Daily monitoring of account and campaign performance, troubleshooting issues and identifying new opportunities
  • Perform social media campaign audience research to develop new campaign ideas and expand affiliate program
  • Test creative and execute a/b and multivariate tests on social media and exclusive placements for affiliates
  • Analyze key performance data (top of funnel to bottom) to analyze and optimize the volume, behavior and cost efficiency of individual campaigns and channels
  • Provide regular campaign research, publisher and content gap analysis, landing page audits analysis on campaigns and website with documentation to ensure campaigns expansion, coverage on all products, and landing page optimizations
  • Manage seasonal updates
  • Create reporting to measure affiliate and social campaign performance and the outcome of optimization efforts over time, that produces actionable identification of additional optimizations opportunities from initial benchmarking to measure progress against established KPI's
  • Collaborate with Creative team to develop innovative and high-performing assets across all paid social and affiliate campaigns
  • Local campaign development
  • Knowledge of local specific paid social and affiliate best practices
  • Experience with local campaigns geographic targeting, and in-store attribution, and identifying key local affiliates to help develop geo-targeted content
  • Enterprise-level reporting platforms and diagnostic tools (Google Analytics, Search Console, Facebook Reporting, Pepperjam)
  • Participate in strategic planning and team collaboration meetings to provide insights and guidance to achieve paid social media and affiliate success
  • Work directly with Marketing Director and Sr. Social Media Manager to plan and execute Paid Social and Affiliate strategy

Qualifications and Requirements:
  • Minimum of 4 years of digital marketing or paid social and affiliate experience in social and affiliate best practices, implementation, management, optimization and analysis in an E-commerce setting with a proven track record of success
  • Strong passion for creativity, digital marketing, specifically in paid social and affiliate
  • Analytical, problem-solving mindset
  • Knowledge and experience of E-commerce and paid social and affiliate platforms
  • Ability to drive and manage projects from inception to completion
  • Thoughtful and detail-oriented; organization skills and ability to work effectively and multi-task
  • Possesses strong business writing skills and able to produce high quality documents
  • Advanced knowledge in Excel and PowerPoint required
  • Retail E-commerce experience is required
  • Fashion and apparel is preferred

Rachel Wasserman
Vice President of Marketing Recruitment

Executive recruiting in the marketing industry since 1999, Rachel specializes in the recruitment of direct/database/digital/analytical/CRM/e-commerce marketing professionals nationwide. In her previous role as managing director, Rachel built a team of three recruiters to meet the demands of her thriving clientele. Rachel has placed hundreds of marketing professionals across the country in major corporations, retailers, e-tailers, agencies, suppliers, consulting firms and startup companies, ranging from C-Level to individual contributors. Rachel has also worked in marketing management account services at UPSHOT (clients included: Coca-Cola Brands, Jim Beam Brands, Procter & Gamble and Sony Electronics) and BBDO Atlanta (client: Delta Airlines). Rachel holds a B.A. in journalism from The Ohio State University.

  • Fun facts: Loves to travel, hike and proud mom of two! 
  • Won my honeymoon to French Polynesia
  • Backpacked through Europe for seven weeks
  • Visited 20 countries so far…
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