CRM & Email Marketing Manager
West Hollywood, CA
This person must be a strong collaborator and work effectively across departments. They will report directly to the Director of Retention & Loyalty supporting primary goals of improving email engagement rates, retention rate, LTV and LTO.
Knowledge of MySQL and relational db to create segments and custom email lists
3-5 years minimum in Email Marketing
Experience working with email service providers (MailChimp, SendGrid etc.)
Build, analyze and report on AB tests Email HTML code editing and troubleshooting
Optimize emails to improve ORs and CTRs
Implement win-back and abandoned cart emails
Manage content campaigns to increase revenues per shipment
Great attention to detail
Experience on working with UX and UI
Understanding of customer lifecycle management and churn prevention
Create reports, provide data-driven recommendations Additional Desirable Experience
Knowledge in ESP Migration
Experience with predictive modeling
Subscription business model background preferred
Director of Marketing Recruitment
Courtney has worked in the recruitment industry since 2013 and is currently the director of marketing recruitment. She specializes in placing candidates within e-commerce, digital marketing, analytics, CRM, loyalty marketing, and sales/account management positions across various industries nationwide. By working to develop close relationships, she is able to effectively match the right candidates with the right clients, and as a valued resource to both parties throughout the process. Her favorite thing about recruiting is hearing how candidates have found success and career growth within their new companies.
Before recruiting, she worked in digital marketing, specializing in search engine marketing. She holds an MBA from Canisius College and a bachelor’s degree from Niagara University, where she also played Division 1 soccer.
- Hobbies: Baking - creating artwork on cookies, playing soccer and, of course, spending time with my crazy Goldendoodle Winston. Biggest addiction: chocolate chip cookies & cheese