B2B Marketing Manager

Hoffman Estates, IL

Posted: 01/15/2019 Job Number: 12152274
B2B Marketing Manager Chicago suburbs:

Our client is seeking a Marketing Manager to join their growing marketing team. This role will be focused on managing and executing all marketing activities associated with specific product solutions related to the Rights & Royalties line of business. Responsibilities include the management of corporate communications, website content and collateral development, trade shows and events, print and online advertising, lead generation and social media campaigns to maximize demand for our Rights & Royalties solutions for the film & TV, music and brand licensing sectors.

Responsibilities
  • Oversees, manages and performs all marketing communications between London and L.A. Offices while maintaining adherence to corporate style and brand guidelines
  • Develops and maintains campaign calendar around industry events, tradeshow and advertising opportunities
  • Manages campaign execution, generates email content, distribution lists and promotional materials for all events
  • Creates and maintains marketing collateral and sales materials such as postcards, brochures, feature sheets and presentations for sales and event activities; works with vendors for quoting and printing, and manages inventory of digital assets
  • Performs market research on trade shows and events to justify attendance; manages show logistics and booth requirements; coordinates exhibits and signage;
  • Manages online advertising and PPC campaigns; website to ensure content remains relevant; contributes to company blog and wider corporate SEO initiatives; manages and supports webinars
  • Develops case studies and works closely with account managers and customers to gain approval
  • Promotes market awareness via creation of press releases, editorial copy, and newswire services
  • Produces social media content and postings; executes on media campaigns and delivers content via LinkedIn, Twitter, Facebook and email
  • Produces customer and prospect newsletters
  • Researches media and trade publication opportunities; reviews advertising and editorial calendars for placement; executes and designs
  • Manages budget and measures effectiveness of marketing efforts and generates reports; makes recommendations for improvement
  • Ensures brand alignment and messaging is consistent with global marketing strategy and initiatives
Qualifications
  • Bachelors' degree in Marketing, Communications or similar discipline
  • 5-7 years of experience in a marketing management role
  • Attention to detail and willingness to push good ideas forward
  • Microsoft Office expertise required
  • Good organization and communication skills
  • Ability to juggle multiple projects simultaneously
  • Strong oral and written communications skills
  • Proven ability to work independently and complete assigned tasks on schedule
  • Ability to travel
Travel:
  • This position is based in Hoffmann Estates, IL and will require 15-25% travel to London and L.A. Offices
Highly Desired Skills:
  • Experience in either brand licensing, or media and entertainment
  • Experience in software industry a plus
  • Experience managing a product portfolio

Holly Liberto
Executive Director of Marketing Recruitment

Executive recruiting since 2006, specializing in the placement of marketing professionals nationwide in the areas of direct marketing. Including:  e-commerce, CRM, analytics, database marketing, website analytics, integrated marketing, loyalty marketing, product/brand marketing and much more….

Holly is a results-driven professional with 10+ years of marketing experience – from market research to circulation/catalog and project management experience. Holly has transitioned her experience in the marketing field to recruiting. Holly’s recent successes have been in placing candidates from the level of vice president to manager level in all fields of marketing. She works in various industries such as: big box retail, e-tailers, financial services, CPG/pharmaceutical companies and advertising agencies. Holly holds a B.A. in arts & sciences from Syracuse University.

Mom of two beautiful daughters and yoga enthusiast. “Yoga has been part of my life for four years and my practice has helped me grow both spiritually and physically, both on and off the mat. Yoga inspires me to live each day more mindfully.”

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