Associate Marketing Manager
Amherst US
Job Description
Associate Marketing Manager role with global medical related corporation in Buffalo, NY area, reporting to a Director of Marketing and Director of Sales.
Essential Functions:
- Demonstrate complete knowledge of products
- Work to introduce new products into a specialized market, from product inception to delivery to market
- Assist in managing the life cycle of products according to a strategic plan for North America
- Work directly with counterparts to execute company initiatives within the subsidiary
- Develop and implement integrated marketing plans to achieve sales rolling forecast while keeping expenses below budget
- Report marketing activities and resulting sales for each product within the business unit as required
- Work effectively with the Marketing Communications Department to complete campaigns, promotions, digital assets & literature
- Coordinate advertising/media plans and public relations for SBU with Marketing Communications department
- Develop, analyze and report on market research data for each SBU
- Help develop pricing strategies for products within the SBU
- Present content relative to products within the SBU to customers and internal stakeholders as required
- Work with education department to support courses and internal training initiatives for products within the SBU
- Align with the sales teams on strategies through the development of marketing and education tools
- Help to engage with distributors and external partners to align and implement strategies for products within the SBU
Qualifications:
- Bachelors degree
- 3-5 years prior product management experience
- Excellent communication, organization & interpersonal skills
- Solution-oriented & innovative thinking skills
- Strong computer skills in Microsoft Office Suite required
- Ability to travel, including international travel as necessary
Meet Your Recruiter
Rachel Wasserman
Vice President of Marketing Recruitment
Executive recruiting in the marketing industry since 1999, Rachel specializes in the recruitment of direct/database/digital/analytical/CRM/e-commerce marketing professionals nationwide. In her previous role as managing director, Rachel built a team of three recruiters to meet the demands of her thriving clientele. Rachel has placed hundreds of marketing professionals across the country in major corporations, retailers, e-tailers, agencies, suppliers, consulting firms and startup companies, ranging from C-Level to individual contributors. Rachel has also worked in marketing management account services at UPSHOT (clients included: Coca-Cola Brands, Jim Beam Brands, Procter & Gamble and Sony Electronics) and BBDO Atlanta (client: Delta Airlines). Rachel holds a B.A. in journalism from The Ohio State University.
- Fun facts: Loves to travel, hike and proud mom of two!
- Won my honeymoon to French Polynesia
- Backpacked through Europe for seven weeks
- Visited 20 countries so far…