Associate Manager of CRM
Orlando (Hybrid), FL US
Job Description
Are you a 1: 1 Marketing Expert?
We are looking for an expert in 1: 1 Marketing to join our client’ s team. You’ ll use your experience in CRM to manage channels including email, app messaging, push and SMS to build customer loyalty.
What You’ ll Be Doing:
You will own the management of 1: 1 Marketing Calendar and content management for marketing campaigns including email, in app messaging, push, SMS, and internal communications. Working with members of the team, you will develop and manage segmented and personalized communications.
Quality assurance will be an important part of this role, ensuring that all is proofed, links are working, checking rendering, reviewing versions, and appropriate personalizations. You’ ll need to stay on top of best practices along with CAN-SPAM, CASL, and privacy laws.
You’ ll coordinate with agencies, and other internal and external teams on these marketing initiatives, project requirements, and other production-related topics.
What You Need to be Successful:
- BA degree in Marketing or relevant field
- 3+ years of experience in CRM, loyalty, or 1: 1 marketing
- Background in working with customer databases, data analysis, segmentation, and digital marketing platforms
- Strong project management skills
- Experience in Digital Service Provider platforms
- Experience in Google Analytics, Google Smart Sheets, and/or other Project management tools
Meet Your Recruiter
Holly Liberto
President of Marketing Recruitment
Executive recruiting since 2006, specializing in the placement of marketing professionals nationwide in the areas of direct marketing. Including: e-commerce, CRM, analytics, database marketing, website analytics, integrated marketing, loyalty marketing, product/brand marketing and much more….
Holly is a results-driven professional with 10+ years of marketing experience – from market research to circulation/catalog and project management experience. Holly has transitioned her experience in the marketing field to recruiting. Holly’s recent successes have been in placing candidates from the level of vice president to manager level in all fields of marketing. She works in various industries such as: big box retail, e-tailers, financial services, CPG/pharmaceutical companies and advertising agencies. Holly holds a B.A. in arts & sciences from Syracuse University.
Mom of two beautiful daughters and yoga enthusiast. “Yoga has been part of my life for four years and my practice has helped me grow both spiritually and physically, both on and off the mat. Yoga inspires me to live each day more mindfully.”