Associate Director of Business/Data Intelligence

New York, NY

Posted: 11/02/2018 Job Number: 11919259
Associate Director, Business/Data Intelligence

Large, digital agency in NYC seeks a client facing Associate Director of Analytics & Insights/Business Intelligence. You will be responsible for the application of data driven insights in the planning, investment, and measurement process. Additionally, you will design and lead the implementation of modern measurement plans and longer -term roadmaps. Strong background in data analytics, Tableau development, SQL, and ecommerce strategy/operations/or marketing, and thrives in an environment where they are rewarded for being proactive. You will build presentations providing the clear analytics story – why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses. Operate in collaboration with an integrated agency and client team, but with a high degree of independence. You have a strong background in data analytics, Tableau development, SQL, and ecommerce marketing.

  • Strong critical thinking and problem-solving skills – demonstrated ability to mine data for relevant and actionable insights
  • Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience
  • Strong understanding and experience with digital media buying, KPI development and technology practices during campaign planning and execution
  • Demonstrated experience with programmatic audience buying concepts and execution
  • Understanding of e-commerce basic principles
  • Strong grounding in traditional and digital media advertising effectiveness
  • Familiarity with syndicated and customer data environments
  • Working knowledge of web analytics platforms (Omniture, Google Analytics, Coremetrics, etc.) and working knowledge of web analytics data (visits, page views, unique visitors, bounce rates, etc.)
  • Working knowledge of paid search and paid social data
  • Construct and execute " test and learn " measurement and consumer research roadmaps tied to business questions and key performance goals.
  • Guide/consult with teams on data capture strategy, including trafficking, ad serving and tracking platforms, etc. To ensure proper collection of data for reporting and advanced analytics (e.G., consulting on tagging requirements, managing naming conventions, etc.)

  • 4-7 years of relevant work experience in an analytically driven role focused on analytics, data intelligence, or data science
  • Extensive experience designing and building reporting interfaces and dashboards in Tableau or other business intelligence solutions
  • Proficiency in SQL, with the ability to write complex queries, joins, and conditional statements to produce data from data warehouse for reporting
  • Excellence in building data visualizations that align with reporting and business requirements
  • Experience working with and harmonizing data across disparate and large data sets
  • High intellectual curiosity and creativity
  • Understanding of e-commerce basic principles

Rachel Wasserman
Vice President of Marketing Recruitment

Executive recruiting in the marketing industry since 1999, Rachel specializes in the recruitment of direct/database/digital/analytical/CRM/e-commerce marketing professionals nationwide. In her previous role as managing director, Rachel built a team of three recruiters to meet the demands of her thriving clientele. Rachel has placed hundreds of marketing professionals across the country in major corporations, retailers, e-tailers, agencies, suppliers, consulting firms and startup companies, ranging from C-Level to individual contributors. Rachel has also worked in marketing management account services at UPSHOT (clients included: Coca-Cola Brands, Jim Beam Brands, Procter & Gamble and Sony Electronics) and BBDO Atlanta (client: Delta Airlines). Rachel holds a B.A. in journalism from The Ohio State University.

  • Fun facts: Loves to travel, hike and proud mom of two! 
  • Won my honeymoon to French Polynesia
  • Backpacked through Europe for seven weeks
  • Visited 20 countries so far…
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