Associate Director of Advanced Analytics
Job Description
Use your strong programming and model development skills along with your creative mindset to develop statistical models that will drive business results for clients.
You will execute, manage, and optimize advertising campaigns across platforms using your technical expertise, analytics skills, and attention to detail. Working across parties including clients, internal stakeholders, and 3rd party vendors you’ll have high visibility and growth opportunities in a fast-paced, dynamic industry.
What You’ll Be Doing:
You will manage and mentor a team of 3-5 junior analytics team members
Create clear, concise, and comprehensive analyses that tell the story behind the data and develop client reports, presentations, and dashboards for clients.
You’ll oversee team modeling inputs and outputs, ensuring data processes are automated and efficient and models for media optimizations are driving forward client business.
Work with clients and inertial teams to assess business and marketing challenges, discuss solutions, and execute plans.
Build marketing mix modeling, diminishing returns analysis, and campaign test design to asses sand inform client return on media investment.
What You’ll Need for Success:
- 5+ years of experience in data and analytical functions within an agency/media consulting environment
- 3+ years of team management experience
- Bachelors degree in Statistics, Economics, Predictive analytics, or related. Master's degree preferred.
- Experience using statistical analysis tools such as Python and R, along with SQL.
- Background in analytics including dashboard measurement development, in-market testing, campaign measurement, AB testing, executing Marketing Mix Models, multi-touch attribution algorithms, marketing effectiveness and ROI, customer journey analytics, CRM, digital analytics, forecasting, financial analysis, and user-level analysis.
- Deep expertise in advertising platforms, ad tech industry, and familiarity of the changing landscape within Ad Servers (DCM), DSP (TTD, DV360), and SEM
The base salary range for this role is $90, 000 to $120, 000. This base salary range represents the low and high end of the base salary range for this position. Actual base salary offered will vary based on various factors including but not limited to location, level, job-related knowledge, skills, experience, and performance.
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× × × × × Meet Your Recruiter
Holly Liberto
President of Recruitment
Executive recruiting since 2006, specializing in the placement of professionals nationwide in the areas of marketing, digital marketing, analytics, sales, operations, human resources, finance/accounting, supply chain/logistics, and many more.
Holly is a results-driven professional with almost 20 years of recruiting experience. She has transitioned her experience in the marketing field into recruiting and has had successes placing candidates from the c-suite level to manager level. She works in various industries such as: CPG, pharmaceutical/biotechnology, retail, agency/management consulting, logistics, and many others.
Holly holds a B.A. in arts & sciences from Syracuse University.
Mom of two beautiful daughters and yoga enthusiast. “Yoga has been part of my life for four years and my practice has helped me grow both spiritually and physically, both on and off the mat. Yoga inspires me to live each day more mindfully.”