Associate Brand Manager

Gurnee, IL

Posted: 12/14/2018 Job Number: 12054607
Associate Brand Manager Gurnee, IL:

My client, a leader in specialty products is looking for an Associate Brand Manager.

The Associate Brand Manager will assist in achieving brand and business goals on the company's largest (>$100MM retail sales) and namesake brand through new product development and commercialization, business and competitive analysis, packaging graphics and advertising development, and tactical execution of plans. Additionally, the ABM will have primary P&L responsibility for managing the brand.

Experience:
  • 2-3 years of experience in brand/product marketing, trade marketing, sales, advertising/ direct/promotional agency or related field
  • Brand/product marketing and consumer package goods experience preferred
  • BS/BA in marketing, communications, business administration or related field
  • Strong written and verbal communication abilities
  • Excellent organization skills and attention to detail
  • Strong analytical capabilities (analyze data, draw conclusions, and make recommendations)
  • Experience working in a cross-functional team
  • Possesses innovative and creative thinking

Job Responsibilities:
  • Support new product development from scope to launch
    • Develop project scope and business case for new product opportunities
    • Create briefs/copy and complete approvals for packaging graphics
    • Collaborate with cross-functional partners including project management, package engineering, supply chain, R&D, and sales to complete tasks and resolve issues
    • Develop sell slides, request mock-ups and communicate launch plans to sales
    • Work with content development team to direct creation of E-Commerce content and advertising to support new product launches
  • Conduct business analysis to aid in tracking of brand financial goals
    • Review shipments vs forecast on a monthly basis and make recommendations for adjustments
    • Analyze point-of-sale data to identify opportunities and risks to forecast
    • Track new product launches and analyze sales performance
    • P&L Responsibility: Help manage P&L and profitability of the brand
  • Analyze competitive information to inform brand strategies and new product introductions
    • Extract and analyze competitive information from internal and external sources to identify category trends, competitive product positioning, distribution, pricing, promotion, opportunities and risks
    • Conduct store walks to identify changes in the competitive set and new product ideas
  • Collaborate with internal content development team and advertising agencies to create content and advertising for social media, E-Commerce, and digital media campaigns
    • Develop content/creative briefs to direct content/advertising creation that aligns with business and marketing objectives
    • Provide feedback and approvals to finalize content
    • Assist with preparing Company advertising campaign for national rollout
  • Gather and identify consumer insights
    • Create and execute consumer surveys to gain insights to inform strategies and develop sell stories
  • All other duties as assigned

Holly Liberto
Executive Director of Marketing Recruitment

Executive recruiting since 2006, specializing in the placement of marketing professionals nationwide in the areas of direct marketing. Including:  e-commerce, CRM, analytics, database marketing, website analytics, integrated marketing, loyalty marketing, product/brand marketing and much more….

Holly is a results-driven professional with 10+ years of marketing experience – from market research to circulation/catalog and project management experience. Holly has transitioned her experience in the marketing field to recruiting. Holly’s recent successes have been in placing candidates from the level of vice president to manager level in all fields of marketing. She works in various industries such as: big box retail, e-tailers, financial services, CPG/pharmaceutical companies and advertising agencies. Holly holds a B.A. in arts & sciences from Syracuse University.

Mom of two beautiful daughters and yoga enthusiast. “Yoga has been part of my life for four years and my practice has helped me grow both spiritually and physically, both on and off the mat. Yoga inspires me to live each day more mindfully.”

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