Senior Account Manager
Job Description
The Account Management team sits at the heart of our agency, leading clients' marketing approaches, identifying new opportunities, and pushing clients strategically. As a Senior Account Manager, you will lead client relationships and serve as an "internal CMO, accountable for driving our work towards successful business outcomes. Each member of the account team is expected to bring their client and media knowledge together to support a wide array of short and long-term initiatives. To be successful in this role, you must thrive in a fast-paced and entrepreneurial environment, be always curious, be a strategic problem solver, possess great attention to detail, and have an over-the-top excitement for all things marketing.
Key responsibilities are identified as follows. Please note that true to the entrepreneurial freedom that the company encourages, any responsibilities and activities not listed but which the candidate views as necessary to elevate efforts to best-in-class should be pursued in agreement with the candidate's manager and added to the formal job responsibility at regular performance review intervals:
Strategic Planning & Thought Leadership (50%)
- Translate client business goals into strategic media direction to enable the Media team to provide solutions that grow our clients' brands day to day.
- Lead client presentations, weekly meetings, and own all client communication channels
- Manage internal team task assignments and deadlines to facilitate all client projects in a timely and organized fashion
- Develop a deep understanding of our clients' business and competitive set and ideate new, innovative paid media opportunities based on marketplace trends and brand alignment.
- Collaborate with the Media team to drive and elevate the work on individual client projects or AOR engagements to exceed client expectations and identify opportunities to expand the scope, bringing these opportunities to your direct report.
- Contribute to the creation and execution of innovative strategy, creative, production, and reporting, employing best practices, historic learnings, and marketplace expertise.
- Become familiar with the expertise of activation teams to build an understanding of how to resource and approach new client campaigns and/or challenges
- Lead or support on kickoffs and briefings, allowing all teams to produce campaign components seamlessly.
- Oversee the development and maintenance of timelines, deadlines, processes, and integration points for all projects.
- Proactively manage client and internal team expectations and education.
- Facilitate the delivery of timely reports with relevant activation teams and provide thoughtful strategic analysis.
- Ensure key learnings are implemented in future work.
- Stay up to date with the latest paid media platform developments and trends for internal and client education.
- Identify opportunities for effective and persuasive POVs that distill complex industry topics, facilitating innovation and thought leadership. Collaborate with senior team members on the development and delivery of POVs where appropriate.
- Sync up with your supervisor to effectively tap into and evangelize agency resources/tools and collaborate with partners to facilitate insight-driven client solutions.
Relationship Development (25%)
- Own day-to-day client relationships on individual projects and AOR engagements, proactively identify opportunities and processes that ensure client satisfaction, growth, retention, and exceptional experience in all client/agency interactions.
- Foster a collaborative and integrated work environment across adjacent company teams (creative, media, ad ops, etc.) and external partners, unlocking effective ways of working.
- Enable successful new client relationships and internal project teams.
- Oversee successful client onboarding processes to ensure client satisfaction.
- Uncover, distill, and convey relevant client information to enable the success of internal activation teams.
Business Growth (15%)
- Support leadership on new business opportunities and proposal development.
- Strategically identify and persuasively serve up incremental solutions/capabilities to drive account growth.
- Manage and oversee account/project profitability including:
- Effective forecasting and pre-close reporting.
- Manage scope efficiency throughout the project, keeping leadership informed by proactively communicating and offering effective solutions to bring to clients and stakeholders.
Team Management & Supervision (10%)
- Foster a collaborative, supportive, and innovative working environment and atmosphere.
- Translate the goals and direction from senior-level leadership into actionable next steps for direct reports or other company team members as applicable.
- Find opportunities to promote the work of both junior and senior team members, setting a positive team environment.
- Ensure team members have the training and support needed to achieve development goals.
- Conduct direct reports performance reviews and coaching to maximize success:
- Guide team in setting goals and professional development timelines and ensure team members have challenging, level-appropriate projects and opportunities to learn new skills.
- Provide ongoing, real-time performance feedback to ensure continued team growth.
- Active role in conversations around staffing needs.
Who You Are
- Passionate about staying current with the latest trends and updates in paid media to enhance account management strategies.
- An innovative thinker able to translate creative ideas into persuasive clients and new business presentations.
- Team-spirited and collaborative to achieve client objectives.
- Proven leader with experience managing/training junior team members.
- Able to work in a dynamic, fast-paced environment.
- Outstanding organizational skills and attention to detail, able to manage workload with minimal oversight or revisions to work.
- An advocate for and supporter of Diversity, Equity, and Inclusion.
Preferred Skills & Experience
- Bachelor of Arts or Science.
- 4-6 years of account and/or cross-channel media experience at an agency with a proven performance record.
- Deep knowledge of the media and advertising ecosystem.
- Ability to set priorities, demonstrate proactivity, and assume a leadership role for team and client work.
- At least one year of management experience.
- Experience working across organizations and interfacing with a variety of stakeholders.
- High level of proficiency with Google Business Suite, Outlook, and Microsoft Teams
Compensation: Salary Range $85, 000.00 - $95, 000.00
Meet Your Recruiter
Holly Liberto
President of Recruitment
Executive recruiting since 2006, specializing in the placement of professionals nationwide in the areas of marketing, digital marketing, analytics, sales, operations, human resources, finance/accounting, supply chain/logistics, and many more.
Holly is a results-driven professional with almost 20 years of recruiting experience. She has transitioned her experience in the marketing field into recruiting and has had successes placing candidates from the c-suite level to manager level. She works in various industries such as: CPG, pharmaceutical/biotechnology, retail, agency/management consulting, logistics, and many others.
Holly holds a B.A. in arts & sciences from Syracuse University.
Mom of two beautiful daughters and yoga enthusiast. “Yoga has been part of my life for four years and my practice has helped me grow both spiritually and physically, both on and off the mat. Yoga inspires me to live each day more mindfully.”