Media Research Planner

Woodland Hills, CA

Posted: 08/14/2024 Job Number: 28031312

Job Description

Media Research Planner –Woodland Hills - WFH on Friday:
The Media Research Planner is responsible for conducting comprehensive research and analysis to guide media planning and buying strategies. This role involves evaluating media channels, understanding audience behaviors, and providing actionable insights to optimize media campaigns for maximum effectiveness.
Key Responsibilities:

Conduct Market Research:
  • Analyze market trends, consumer behaviors, and competitive landscape.
  • Gather and interpret data from various sources, including media reports, surveys, and audience metrics.
Audience Analysis:
  • Define target audiences and segment them based on demographics, psychographics, and behavioral data.
  • Utilize tools and databases to assess audience reach and engagement across different media platforms.
Media Planning:
  • Develop strategic media plans that align with the client's marketing goals and objectives.
  • Recommend media channels (TV, radio, digital, print, etc.) and allocate budgets effectively to maximize ROI.
Data Analysis and Reporting:
  • Analyze campaign performance data and provide insights on effectiveness and areas for improvement.
  • Create detailed reports and presentations for clients and internal stakeholders.
Collaboration:
  • Work closely with media buyers, creative teams, and account managers to ensure seamless execution of media plans.
  • Communicate research findings and recommendations clearly to stakeholders.
Tool Utilization:
  • Utilize research tools and software such as Nielsen, ComScore, or similar analytics platforms.
  • Stay updated on emerging tools and technologies in media research.
Budget Management:
  • Monitor and manage media budgets to ensure cost-effective spending.
  • Analyze financial reports to track spending against the budget.
Trend Monitoring:
  • Stay informed about industry trends, media innovations, and shifts in consumer behavior.
  • Adapt strategies and recommendations based on evolving trends.

Qualifications:
  • Bachelor's degree in Marketing, Advertising, Media Studies, Statistics, or a related field.
  • Proven experience in media research, media planning, or a similar role.
  • Proficiency in research and analytics tools (e.G., Nielsen, ComScore).
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent communication and presentation skills.
  • Ability to work collaboratively in a fast-paced environment.
  • Detail-oriented with strong organizational skills.

Preferred Skills:
  • Experience with advanced data analysis tools and software.
  • Familiarity with digital media platforms and social media analytics.
  • Knowledge of marketing automation and CRM systems.
Compensation Range: $62, 500 - $85k a year Depending on Experience

Benefits:
The company will invest in you, your wellness, and your future.
  • Full medical benefits, including health, dental, and vision coverage
  • Generous vacation policy
  • Holiday PTO + WFH Fridays
  • Company contribution to employee 401(K)
  • Company-paid volunteer hours
  • Professional development program
Extras
  • Free snacks (mostly healthy)
  • Sundae Thursdays (Yep, ice cream sundaes on Thursdays!) or another fun treat.
  • Monthly lunch and learns
  • Quarterly town hall meetings with lots of food and prizes
  • Team parties and celebrations

Meet Your Recruiter

Holly Liberto
President of Recruitment

Executive recruiting since 2006, specializing in the placement of professionals nationwide in the areas of marketing, digital marketing, analytics, sales, operations, human resources, finance/accounting, supply chain/logistics, and many more.


Holly is a results-driven professional with almost 20 years of recruiting experience. She has transitioned her experience in the marketing field into recruiting and has had successes placing candidates from the c-suite level to manager level. She works in various industries such as: CPG, pharmaceutical/biotechnology, retail, agency/management consulting, logistics, and many others.

Holly holds a B.A. in arts & sciences from Syracuse University.

Mom of two beautiful daughters and yoga enthusiast. “Yoga has been part of my life for four years and my practice has helped me grow both spiritually and physically, both on and off the mat. Yoga inspires me to live each day more mindfully.”

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About Woodland Hills, CA

Ready to take the next step in your career? Explore our job opportunities in the vibrant and thriving area around Woodland Hills, California. Nestled in the heart of the San Fernando Valley, this region offers an unbeatable combination of urban amenities and natural beauty. With close proximity to the bustling city life of Los Angeles, Woodland Hills boasts a unique blend of cultural attractions, including the Getty Center, the Hollywood Bowl, and the Skirball Cultural Center. Indulge in diverse cuisines along Ventura Boulevard, catch a show at the historic El Portal Theatre, or unwind in the sprawling parks and recreation areas that dot the neighborhood. Don't miss out on the chance to grow your career in this enchanting location filled with endless opportunities!